Shop Indie Local summary: Shop Indie Local campaign website This campaign’s advantage: Usable year round, adaptable to local events and needs, not just a single day “Indie” message is resonating well right now, better than plain “local” campaigns Share the right message: People already think they want to shop local, just need a timely […]
Using events to promote service and industry businesses
Events that showcase your non-retail small business You want people to learn about your business. Events sometimes help with that. You’re just not sure how to create an event for non-retail businesses that people will come to. Who goes to the insurance agency if they don’t need insurance? Who goes to the packing plant unless […]
How to publicize your biking trails before they’re finished
Have you got a “coming soon” biking trail? Or a biking trail that is not completely finished yet? Well, don’t keep it a secret! A couple of places I’ve visited lately, I’ve heard about trails that are in the partially-finished stage. Some segments of the trail have been improved, others are still rough. “Once […]
Post signs with your tourism hashtag where visitors will see them
This one is a simple idea that came up when I was visiting Cathlamet, Washington, population 553: Post your local hashtag where visitors will see it. The Cathlamet Chamber of Commerce does an awesome local photo contest. Most of the photo submissions come from locals. They use these on their annual events calendar and other […]
