For years, we’ve all worked on SEO, or Search Engine Optimization, to get our names out there and associated with specific words and phrases we knew our customers would type into a search engine to find us. Now that customers are saying their searches out loud, how does that change things? Today’s voice searches […]
The small town stereotype: Old White Guys in charge, stuck in the past
I often hear jovial stories and stereotypes, in and out of rural places, about how small-town people are stuck in the 1960s and refuse to accept change. They joke that we nostalgically hang on to our traditions, our history, our ways of doing things, and our small-town values. Personally, I choose to live in a […]
Marketing is NOT a Numbers Game
How many hits did you get? Or how many people saw your ad? If you have read many articles on marketing, especially those talking about social media marketing, you may come away with the idea that marketing is a numbers game. The more people who “like” your page or respond to your advertisement, the better […]
Building on Trends
Finding a business idea is easy. Finding an idea that will make money and is sustainable is hard. Ideas for businesses are found in many different ways. The idea may an old family recipe or a new recipe you create. Ideas also come from imagination and observation, and may pop up as you solve a […]
