I often hear jovial stories and stereotypes, in and out of rural places, about how small-town people are stuck in the 1960s and refuse to accept change. They joke that we nostalgically hang on to our traditions, our history, our ways of doing things, and our small-town values. Personally, I choose to live in a […]
Marketing is NOT a Numbers Game
How many hits did you get? Or how many people saw your ad? If you have read many articles on marketing, especially those talking about social media marketing, you may come away with the idea that marketing is a numbers game. The more people who “like” your page or respond to your advertisement, the better […]
Building on Trends
Finding a business idea is easy. Finding an idea that will make money and is sustainable is hard. Ideas for businesses are found in many different ways. The idea may an old family recipe or a new recipe you create. Ideas also come from imagination and observation, and may pop up as you solve a […]
Understand Your Small-business Customers Through Conversation
Market research focuses on understanding your customers. There are a variety of tools to help you do that. Yet one of the most overlooked tools that offers a great deal and costs very little, except for time, is conversation. Conversation is great in terms of getting to know your customers as individuals. What are their […]
