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The Treasure Hunt Economy: exciting retail experience for small towns

By Small Biz Survival 2 Comments

Becky McCray and Jason Duff smile for the camera

Guest Post by Jason Duff, Small Nation I’ve been noticing something interesting happening across the small towns we work in, and I don’t think it’s temporary. In a time where inflation is still pinching wallets, customers aren’t just spending less, they’re shopping differently. They’re hunting. Not just for cheap, but for value, uniqueness, and the […]

April 10, 2026 Filed Under: entrepreneurship, marketing, rural, shop local Tagged With: effective marketing, experience economy, guest post, marketing, retail, rural

Buy Inventory Online Using Wholesale Apps: Tips for Small Town Retail Stores

By Becky McCray

I walked into a local retail shop in Alva, Oklahoma, population 4,000. It’s called Bates & Co., and they are best known for their handcrafted hairbows for infants and kids. But when I walked into their store, they had all kinds of things under one roof: women’s clothes, fashion jewelry, travel accessories and more. It […]

February 4, 2026 Filed Under: entrepreneurship, management, rural, tools Tagged With: retail, rural, shop indie local, shop small, small business success

Twenty Years of Small Biz Survival

By Becky McCray

Screenshot of the first post at this blog, Small Biz Survival

Twenty years ago today, I hit “publish” on the first post here at SmallBizSurvival.com. I was sitting in the backroom of my liquor store in Alva, Oklahoma, population at the time of just under 5,000 and dropping. That very first post asked: ‘Can you build a growing small business in a declining small town?’ I’ve […]

January 14, 2026 Filed Under: announcement, brag basket, rural, tech Tagged With: anniversary, blogging, rural

How to be Idea Friendly – book review

By Rob Hatch

Covers of the Idea Friendly Guide as ebook and paperback

  I grew up in a small town in Maine, but I don’t think of myself as a small-town guy. My parents were involved in local community service groups. My Dad was the Cub Scout leader, a member of the Jaycees and the Elks club. And I remember helping him and other volunteers build a […]

November 21, 2025 Filed Under: community, economic development, rural Tagged With: community development, guest post, Idea Friendly Method, rural

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