Recently I was reviewing the different Income Producing Activities we do at SaveYour.Town, and divided them into these three buckets. I thought the same structure might help you in reviewing your own business. The Big 3 IPA’s: Discovering, Nurturing and Delivering The 3 key income-producing areas of your business are discovering, nurturing and delivering. […]
Six big themes for small town entrepreneurship
On a recent call, Janet Soto from Oregon picked out 6 themes from what I’ve written about lately that she felt were exactly what Oregon small towns most needed to hear as they work on entrepreneurship. There are positive trends for small towns. It doesn’t matter what the numbers say about us, what negative […]
Small town secrets to surviving lean times
Small town people know that lean times can happen to anyone and any business. If you only sell to walk-in customers, what do you do when the city tears up your sidewalk? If you only do consulting, what do you do when you get sick for a month? If you only sell online, what […]
The giant checklist of social media marketing basics for small town business
Start with this checklist Here are specific steps any small business in a rural area can take to get started on social media marketing. Physical, bricks and mortar businesses, claim your Google listing first: Claim your Google listing at https://www.google.com/business/ What to do if you’re not in the right place on the map Update your info, […]
