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Boost your co-working space with social hours

By Becky McCray

A plain brick building in a small downtown has a window decal that says “Caldwell Workspace: create, connect, work your way” Next door is an ornate brick building from the late 1800s.

When I visited Caldwell, Kansas, the manager of the co-working site said they had filled their private offices, but struggled to attract day users. People who work from home like working from home. They don’t want a full time office, so they said they don’t want to use the coworking space. How can the coworking […]

December 5, 2024 Filed Under: community, economic development, entrepreneurship, rural Tagged With: coworking, remote work, rural, small business, small town, zoom towns

How small town businesses can market to remote workers and turn them into new customers

By Becky McCray

A person is working on a laptop from a rooftop deck

With the rise of remote work, more people move to small towns even temporarily to work remotely. Small town businesses have the opportunity to tap remote workers as new customers. Why remote workers are hard to market to New residents who work remotely can be hard to find: they aren’t all working at the same […]

May 15, 2023 Filed Under: marketing, rural, trends Tagged With: co-working, customers, marketing, remote work, rural, small town, zoom towns

3 Major factors in rural remote work: incentives, flexible workspaces, and a sense of community

By Becky McCray

A diverse group of people with laptops sitting around a table, coworking.

Remote work will dominate the future small town workforce Your current residents Your current small town residents will increasingly work from home or remotely. Gallup looked at jobs that could be done remotely and the locations where workers actually did them. Four times as many workers will work remotely going forward, compared to the number […]

June 6, 2022 Filed Under: community, economic development, rural, trends, workforce, youth Tagged With: community, coworking, internet, remote work, resident recruitment, rural, zoom towns

How to recruit new residents, remote workers, or remote entrepreneurs

By Becky McCray

A person is working on a laptop from a rooftop deck

The most common thing rural people ask us about remote workers is how to attract them. To find out what will make your town attractive, let’s look at what attracts people to your town right now.  Every town has some people moving in every year, and we don’t notice them. We are far more aware […]

June 2, 2022 Filed Under: community, economic development, rural Tagged With: in migration, remote work, resident attraction, rural, rural sourcing, zoom towns

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