There are several common thoughts on the key elements to a successful business. Two of those most often mentioned are to build the business around a need or to build your business around your passion. While there are examples of both elements working, realistically, a combination of the two provide the strongest launching pad. Passion […]
The easiest way to podcast is from your phone
Podcasting is a powerful way to build a connection with people. They hear your voice and feel like they get to know you. The problem with podcasting is it seems like a big hassle. You’re going to need equipment like a good mic, software to record and edit your audio, and some way to host […]
We’re bananas for good news in the Brag Basket
The Brag Basket is open! This one is for June 15-17, 2018. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate progress, even baby steps congratulate a friend applaud for each other confess your […]
Is This Service?
If this happened to you as a customer, how would you feel? Our washer has a problem. Service person came out and ordered a part for it. Part should be here in two weeks and made the next appointment. The day before the appointment, I get an automated call. If my issue was a service […]
Dress up empty buildings with these creative window ideas
Every small town has empty buildings downtown. Whether they are completely empty or just used for storage, they can make your downtown look vacant. If the building has windows, though, there’s an opportunity to dress them up a bit and maybe even promote another business at the same time. In the picture above, a […]
Good news spices up the Brag Basket
The Brag Basket is open! This one is for June 8-10, 2018. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate progress, even baby steps congratulate a friend applaud for each other confess your undying […]
Customer Retention Pays
Retaining your existing customer base is one key to the long term growth and success of your business. Customer retention begins your thought process of having a business not only today but tomorrow, next month, next year, and even 10 years from now. It takes you from being upset at the customer who leaves with […]
Your good news brings color to the Brag Basket
The Brag Basket is open! This one is for June 1-3, 2018. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate progress, even baby steps congratulate a friend applaud for each other confess your undying […]
Customer Loyalty Vital to Business
Business owners often take customer loyalty for granted. Yet, in this competitive market, nothing could be further from the truth. The returning customer often is key to the bottom line of just about any business. So often you only see them spending $10 in your store and never making any big purchases. But if they […]
Expensive code compliance doesn’t have to ruin your small town
Many small towns face an incredibly expensive hurdle to saving and using their downtown buildings: code compliance costs. Most municipalities have adopted one of the standard international building codes. Which are, well, standard. And no matter who does the inspections or enforcement, everyone thinks their compliance person is over-zealous. I can relate. One smart move […]
