By Paula Jensen My husband is a mechanic. The tools of his trade are important to his work. He has a large toolbox with many drawers lined in soft black padding. His tools lay clean and organized inside each drawer for easy access when he needs the right tool for a job. Yet, when things […]
Community engagement planning: old way vs. Idea Friendly way
You’re familiar with the traditional way of handling community engagement. Once every few years, an outside consultant comes in and leads a community engagement planning meeting. There are lots of flip charts and post it notes. Most of the people who attend hold official titles or formal leadership roles. Almost all are professional middle class […]
Boost your maker economy with a “Made in” day
Dorrigo in New South Wales, Australia, population 1100, created an entire event to support local makers. David from the Red Dirt Distillery told us about Made in Dorrigo Day, where everything offered for sale had to be made, grown or produced in their local 2453 postcode area. Back in 2014 when they started, David said, […]
How a ghost town made something from nothing with a folk festival
Craft entrepreneurship is a strategy for prosperity that works in every community, no matter how small, even if everything else is against you. Even if all you have is the dirt under your feet. This is the story of Avard, Oklahoma, a town that knows how to make something out of nothing. Often listed as […]
Rural business idea: sell foraged fruits and more
By Becky McCray Need an idea for your next small town or rural business? This one would make a good side hustle: Gather and resell fruit that would otherwise be wasted. Think of all the fruit, berries and nuts that no one picks, especially in yards and public spaces in your town. You don’t have […]
Best practices for rural housing
The only housing “best practice” that really works for every town: Keep renewing your town’s core No one likes a mushy core, in an apple or a small town. Build more in the center, less on the outside. Grab a paper map of your town and a highlighter. Circle the oldest neighborhoods, the ones closest […]
How to be more open to new ideas #IdeaFriendly
When you’re introduced to someone, you wouldn’t start the conversation with, “Hi, I think your hair style is a big mistake.” So why do we greet new ideas with “That will never work”? How to greet an idea respectfully Picture being introduced to someone you’ve never met. You look them in the eye, and you […]
Market your small town as a movie filming location, attract movie and game fan tourists
Your fellow reader Miriam wrote in to ask about attracting filmmakers to her town. I am designing a website for a small town in Texas that apparently was used as a location for some small films years and years ago. They are designing a new website for the town and thought it might be fun […]
Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today
Rural communities were not immune to the chaos of 2020, but remained more concerned with ongoing challenges. To find out what rural people felt were their biggest challenges, SaveYour.Town and SmallBizSurvival.com surveyed over 280 rural people in the fourth quarter of 2020. The results make up this fourth edition of the Survey of Rural Challenges. Challenges […]
How to remember customer names: write them down
Guest post by Rob Hatch Chris Brogan recently shared a story of a local bookstore in his hometown. He asked them to order a specific book for him that wasn’t in stock. The owner wrote down his name and phone number and told him she’d order it. The next week, when he walked in the […]
