Shop Indie Local summary: Shop Indie Local campaign website This campaign’s advantage: Usable year round, adaptable to local events and needs, not just a single day “Indie” message is resonating well right now, better than plain “local” campaigns Share the right message: People already think they want to shop local, just need a timely […]
Better entrepreneur training for small towns
Because I’ve been an entrepreneur since junior high school, I’ve been asked to help with all kinds of entrepreneur support over the decades. I’ve taught entrepreneur classes, I’ve been part of day-long entrepreneur events, I’ve taught workshops and I’ve been a mentor in formal and informal ways. And I’ve been thinking lately about what […]
Why does nothing ever get done in this town!
By Paula Jensen Having a passion for rural community development and leadership is what drives my personal and professional life. My personal vision statement reads, “I will be a clear voice for rural people and places by mobilizing and empowering rural changemakers to build vibrant communities.” It has taken me a number of years, a […]
Using events to promote service and industry businesses
Events that showcase your non-retail small business You want people to learn about your business. Events sometimes help with that. You’re just not sure how to create an event for non-retail businesses that people will come to. Who goes to the insurance agency if they don’t need insurance? Who goes to the packing plant unless […]
Culture is the intersection of people and place
Lots of small towns have a good handle on the importance of the arts. Some have arts councils and arts festivals, and most are starting to better value rural artists. What about the larger concept of culture? Culture is usually only mentioned around urban areas. Rural is almost thought of as the opposite of […]
For easier social media marketing, fill in the blank
Sheila Scarborough and Leslie McLellan of Tourism Currents laid out a simple starting point for all your social media efforts. Good news: it’s as easy as filling in the blank. Fill in the Blank (Our company) is where (our customers) find (the thing we offer) with (this benefit) So all you have to do is […]
Wishing vs. Hoping your town will improve
Is there a distinction between wishing and hoping? Wishing is feeling or expressing a strong desire for something that is not easily attainable. It’s like wishing to win the lottery but you don’t buy a ticket. Hoping is to look forward with desire and reasonable confidence that something can happen. You can hope that you win the […]
You deserve to brag about it
The Brag Basket is open! This one is for July 26-28, 2019. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate progress, even baby steps congratulate a friend applaud for each other confess your undying […]
Need a downtown business idea? Try a Cookie Crawl
Our friend Maury Forman of Washington state, sent us this idea from Madras, Oregon: On February 16 the Madras Downtown Association and Petite Sweets hosted the first-ever Cookie Crawl. Participants paid $5 and received a box and map that listed all the locations where the beautifully decorated cookies were available. Petite Sweets decorated cookies […]
Join the community in the Brag Basket
The Brag Basket is open! This one is for July 19-21, 2019. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate progress, even baby steps congratulate a friend applaud for each other confess your undying […]
