Hometown newspapers are small businesses, just like the hardware store, the cafe, or the auto repair shop. They’re not just “media.” They’re employers, sponsors, storytellers, and neighbors, and their work ripples through every corner of the community. This year, collaboration is a focus of ours at SaveYour.Town, and I want to talk about how newspapers […]
The Treasure Hunt Economy: exciting retail experience for small towns
Guest Post by Jason Duff, Small Nation I’ve been noticing something interesting happening across the small towns we work in, and I don’t think it’s temporary. In a time where inflation is still pinching wallets, customers aren’t just spending less, they’re shopping differently. They’re hunting. Not just for cheap, but for value, uniqueness, and the […]
Review of The Idea Friendly Guide book by Becky McCray
Thank you to Paula Jensen, one of our contributors, for sharing her thoughts on my book, The Idea Friendly Guide. I’m particularly honored because Paula has worked and lived in rural communities for decades. She sees and understands small towns in a way that few people do. She liked the guide so much, she ordered copies […]
How a Two-Alarm Fire Almost Ended Our 30-Year Candle Business, But Didn’t
Guest post by Mark Gross, A Cheerful Giver I run A Cheerful Giver out of Elmer, New Jersey. The population is about 1,300. We make candles. Been at it since 1991. January 11, 2025, I got the phone call. Our building was on fire. Two-alarm. They had to bring in trucks from Gloucester County to […]
