Let’s look at the tale of two small town concerts. Concert 1: We’ve done all the work, you just need to show up! One happened at an agritourism business. They brought in a couple of professional musicians for performances out at the farm. The musicians were reasonably well known, with some previous exposure on […]
Is it really a deal?
I am sure we all have been asked, “Do you want the meal deal?” And it doesn’t stop there. Deals surround us. Go for a simple oil change and you might be presented with a package deal that includes a new air filter, tire rotation, and more. Buy a car and get offered an extended […]
Need more volunteers? Give everyone a tiny role
Every small town is struggling to find enough volunteers to keep projects going and start new ones. It’s not just you! The trick is that people have changed, but volunteering really has not. If you want to be part of making your community a little greener, you have to volunteer to be on the […]
Retailers: Fill all empty space, floor to ceiling
Empty space is an enemy of small town retail stores. Empty shelves and empty space make customers think you don’t have much to sell. They already think you don’t have much because that’s the stereotype of small town stores. You can combat this perception easily: fill all empty space, floor to ceiling. Secret: You […]
