Marketing tip: keep signs up year-round even if you’re a seasonal business. When I toured several small towns in Washington and Idaho with the Inland Northwest Partners, I noticed many part-time and seasonal businesses did not have signs up during their off season. In the town of Deary, Idaho, (population 500) there is a wine […]
The Allure of Authenticity: Rural stories can give your product a leg up
Why Rural Craftsmanship Resonates in Online Sales Guest post by Tance Hughes In today’s digital age, the online marketplace is bustling with options at every click. Amidst the buzz of big brands and flashy advertisements, there lies an understated yet profound power: the allure of authenticity. For rural entrepreneurs, this authenticity is rooted in their craft, […]
How to get customers in the door of small town and rural retail stores
If you have a retail store in a small town, you know how difficult it can be to attract customers in the door. With so much online competition and limited resources, it is hard to get people in the store and buying your products. In this article, we’ll share some of our best ways […]
Local reviews on Google Maps drive enduring value
While they were pointing out HipCamp to us, our friends at Marketing Delmarva also brought up the enduring power of Google Local reviews and photos. (I added the bold for emphasis.) If you love a local place, put it on Google. Following our first pick-your-own experience at said blueberry world, while sitting in the car in […]
