Jim Katzman wrote a great article on Medium about creating swag that customers actually want. One of his tips was “Leverage Local Pride.” That got me thinking: Local products would make the best swag. Local products are easier Instead of designing a batch of custom pens or ordering another lot of logo coffee mugs, walk […]
Create customer experiences online like Open the Shop With Me videos, and in person, like Silent Book Club
When Kathleen Minogue of Crowdfund Better mentioned Common Ground Coffee and Market to me, I found their Instagram feed was full of stealable ideas for small business social media marketing. We first talked about how they let customers know about changes to their hours. They’re in Boise, Idaho, which I realize is not a small […]
How to let customers know when changing your business hours
Post extensively on social channels, and pin your hours post to the top of your page Your small business has times when you need to change your hours either for holidays, staff issues or (my favorite) extending into evening hours. How do you retrain your customers so they notice the change? Let’s look at a […]
Make a “What to do in…” Pinterest Board
— How many times have you heard it? Someone lamenting, “There’s nothing to do here!” Worse yet, hearing someone tell visitors that. “What is there to do around here?” “Nothing, really. I don’t know.” Enough with that. Let’s give people an easy way to answer, and let’s do it the Idea Friendly way. Make a […]
