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Small Biz Survival

The small town and rural business resource
  • handmade pottery and jewelry from local microbusinesses displayed in a rural Main Street shop
    economic development | entrepreneurship | rural

    What Our Research Has Revealed About Rural Entrepreneurship Support

    ByMarci Goodwin April 27, 2026May 1, 2026

    By Marci Goodwin, co-founder of SmartStart Business Development Over the past few months, the SmartStart Business Development team has been deep in the weeds researching rural entrepreneurship programs to better understand what is actually happening on the ground with local microbusinesses and how communities support them. Microbusinesses are those with less than 10 employees and make…

    Read More What Our Research Has Revealed About Rural Entrepreneurship SupportContinue

  • A screenshot of the Common Ground Coffee and Market Instagram feed, showing four images, a group of people with valentine hearts, a group of staff members, one person facing the camera for an explainer video, and one video with text that says "open the shop with me"
    community | customer service | entrepreneurship | marketing | rural | trends

    Create customer experiences online like Open the Shop With Me videos, and in person, like Silent Book Club

    ByBecky McCray March 23, 2025August 6, 2025

    When Kathleen Minogue of Crowdfund Better mentioned Common Ground Coffee and Market to me, I found their Instagram feed was full of stealable ideas for small business social media marketing. We first talked about how they let customers know about changes to their hours. They’re in Boise, Idaho, which I realize is not a small…

    Read More Create customer experiences online like Open the Shop With Me videos, and in person, like Silent Book ClubContinue

  • Three quilts on display in early 2020 at Mississippi Cultural Crossroads Port Gibson Mississippi. Photo by Sheila Scarborough.
    entrepreneurship | failure | rural | Small Biz 100

    Test your business idea with small steps: starting a quilt retreat

    ByBecky McCray May 7, 2024

    Uniontown, Washington, (population 300) has a strong base of arts, artisan and craft entrepreneurship. When I toured Uniontown, a woman spoke up who wants to start a quilt retreat, a place for people to come and quilt together. More than a local quilting bee, she’s imagining a full retreat space. She owns a historic home…

    Read More Test your business idea with small steps: starting a quilt retreatContinue

  • Small Steps with kettle corn
    entrepreneurship | planning | rural | youth

    How to start a real small small business

    ByBecky McCray December 17, 2021

      Your fellow reader Ava asked a great question: If I am already working, in school, and wanting to start up just a real small small business, then how would that work differently from someone who is coming from a completely different stand point, like not working or in school and is just generally starting…

    Read More How to start a real small small businessContinue

  • Several apples on a tree, closeup
    economic development | entrepreneurship | ideas | rural

    Rural business idea: sell foraged fruits and more

    ByBecky McCray August 3, 2021July 27, 2021

    By Becky McCray Need an idea for your next small town or rural business? This one would make a good side hustle: Gather and resell fruit that would otherwise be wasted. Think of all the fruit, berries and nuts that no one picks, especially in yards and public spaces in your town. You don’t have…

    Read More Rural business idea: sell foraged fruits and moreContinue

  • Holyoke Hummus Company cart
    entrepreneurship | management | rural | survivors

    The Idea Friendly Method to surviving a business crisis

    ByBecky McCray October 6, 2020April 28, 2022

    Small towns have endured boom and bust cycles, commodity crashes, mill and factory closures, environmental disasters and losing their economic reason for existing. Rural communities have reinvented themselves before, and rural businesses are re-inventing the way they do things.  How Holyoke Hummus stays Idea Friendly through a crisis John is the owner of Holyoke Hummus…

    Read More The Idea Friendly Method to surviving a business crisisContinue

  • Becky McCray and Deb Brown present Refilling the Business Pipeline
    economic development | entrepreneurship | failure | mistakes | rural | success | trends

    Refilling the rural business pipeline

    ByBecky McCray July 7, 2020July 6, 2020

    This is a short sample from the SaveYour.Town video “Refilling Your Business Pipeline” featuring Deb Brown and me. Small towns and rural communities will need new business startups to revitalize their local economies, but not many people have the resources today to do a startup the way it’s traditionally been done. Part of what holds…

    Read More Refilling the rural business pipelineContinue

  • customer service | economic development | entrepreneurship | management | marketing | rural | shop local | trends

    Open Up – It’s the Customers

    ByChris Brogan May 19, 2020

    As different places begin to allow local businesses to open up, you’re not alone if you’re breathing a sigh of relief mixed with a gasp of worry. We all need the money. We all want to get back to being useful for the people we serve. And some or most of us are worried about…

    Read More Open Up – It’s the CustomersContinue

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