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Review of The Idea Friendly Guide book by Becky McCray

By Small Biz Survival Leave a Comment

Testimonial by Paula Jensen from this article and a photo of the book

Thank you to Paula Jensen, one of our contributors, for sharing her thoughts on my book, The Idea Friendly Guide. I’m particularly honored because Paula has worked and lived in rural communities for decades. She sees and understands small towns in a way that few people do. She liked the guide so much, she ordered copies […]

April 6, 2026 Filed Under: brag basket, community, rural, success Tagged With: book review, Idea Friendly Method, leadership, Paula Jensen

Want to Open a Cafe? Start With Wing Night Wednesdays

By Becky McCray

Red cafeteria tray with barbecue sandwich, beans, cookie, and drink sits on white-clothed table. Diverse diners of various ages eat and talk at long tables in community hall. Volunteers serve from kitchen area in background.

You want to open a place to eat in your small town. Maybe a coffee shop, a little cafe, a bakery. You’ve been thinking about it for months, maybe years. But you’re not sure if enough people will come. You don’t know what they’ll actually order. You’re not certain you can handle running it day […]

March 13, 2026 Filed Under: community, entrepreneurship, rural Tagged With: entrepenruship, food business, hospitality business, Idea Friendly Method, restaurant, small towns, take small steps

Want your town to do well? Welcome new people as leaders

By Paula Jensen

group of volunteers sitting at a table

The Leadership Myth That’s Holding Us Back The Community Coach | Paula Jensen In small rural communities, leadership matters. But are we unintentionally shrinking our own leadership pool? We care deeply about who leads. We trust the people who show up, pitch in, and carry history with them. But over time, we’ve absorbed quiet assumptions […]

March 1, 2026 Filed Under: community, rural Tagged With: building community, community coach, emerging leaders, guest post, leadership

Local Products Make the Best Swag

By Becky McCray

A mini bottle of Whalers Rum with a mini card that says, "Yes I really run a liquor store" and listing my social media handles

Jim Katzman wrote a great article on Medium about creating swag that customers actually want. One of his tips was “Leverage Local Pride.” That got me thinking: Local products would make the best swag. Local products are easier Instead of designing a batch of custom pens or ordering another lot of logo coffee mugs, walk […]

January 5, 2026 Filed Under: community, entrepreneurship, marketing, rural, shop local Tagged With: booth marketing, effective marketing, marketing small business

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