Thank you to Paula Jensen, one of our contributors, for sharing her thoughts on my book, The Idea Friendly Guide. I’m particularly honored because Paula has worked and lived in rural communities for decades. She sees and understands small towns in a way that few people do. She liked the guide so much, she ordered copies…
In today’s fast-paced world, many individuals find themselves stuck in careers that fail to ignite their passions. For some, the journey to rediscovering creativity can lead to unexpected and fulfilling paths. This is the story of one such entrepreneur who transitioned from a corporate finance job to creating a vibrant experience-based business in downtown Bellefontaine….
Download the PDF report Executive Summary The Survey of Rural Challenges asks rural people to share their ground-level insight into the challenges they face and the assets they can use. This report analyzes over 2200 responses from communities across the US and Canada from 2015 to 2024. The responses show what’s changing and what isn’t…
Part of our Global Entrepreneurship Week celebration Nov 13-19, 2023. Starting a business the old way is hard On an Idea Friendly visit to Jackson County, Kentucky, I visited with a group of artists/entrepreneurs. This group had created a loose organization called the Jackson County KY Creative Community. They wanted to start businesses, but were…
By Becky McCray Small towns need good housing to retain population and to attract new residents, new industries and new entrepreneurs. There’s growing interest in living in small towns and rural communities, making good rural housing even more important. You might have heard about Zoom Towns, as more people choose remote work and live in…
This is a short sample from the SaveYour.Town video “Refilling Your Business Pipeline” featuring Deb Brown and me. Small towns and rural communities will need new business startups to revitalize their local economies, but not many people have the resources today to do a startup the way it’s traditionally been done. Part of what holds…
by Deb Brown At least, the old way of doing them Writing a business plan is an intense project that takes up a lot of your time. You spend weeks and weeks on it, and you’re not even sure everything in it is correct. Your financial projections are just wild guesses. You’re not even open…
Ask yourself: Who are your regular customers? What do they buy and why do they keep coming back? Who are the customers you no longer see? Why aren’t they returning? Why is it important that you can answer these two questions? It’s simple. Regular customers form the base of your business. And customers who have…
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