In today’s fast-paced world, many individuals find themselves stuck in careers that fail to ignite their passions. For some, the journey to rediscovering creativity can lead to unexpected and fulfilling paths. This is the story of one such entrepreneur who transitioned from a corporate finance job to creating a vibrant experience-based business in downtown Bellefontaine. […]
Will trendy axe throwing and escape room businesses last? More experience-based retail: the Hat Bar
Continuing the discussion on experience-based businesses, what happens after everyone in town tries it? Do these businesses go away? Sheila Scarborough posed the question this way: How do all these axe-throwing and escape room places think they’re going to stay in business past a few years? Main Street Expert Jackie Wolven weighed in: In a […]
Create customer experiences online like Open the Shop With Me videos, and in person, like Silent Book Club
When Kathleen Minogue of Crowdfund Better mentioned Common Ground Coffee and Market to me, I found their Instagram feed was full of stealable ideas for small business social media marketing. We first talked about how they let customers know about changes to their hours. They’re in Boise, Idaho, which I realize is not a small […]
Test your business idea with small steps: starting a quilt retreat
Uniontown, Washington, (population 300) has a strong base of arts, artisan and craft entrepreneurship. When I toured Uniontown, a woman spoke up who wants to start a quilt retreat, a place for people to come and quilt together. More than a local quilting bee, she’s imagining a full retreat space. She owns a historic home […]
