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Small Biz Survival

The small town and rural business resource
  • A stainless steel table covered with candles in progress
    entrepreneurship | POV | rural | survivors | workforce

    How a Two-Alarm Fire Almost Ended Our 30-Year Candle Business, But Didn’t

    BySmall Biz Survival April 3, 2026March 31, 2026

    Guest post by Mark Gross, A Cheerful Giver I run A Cheerful Giver out of Elmer, New Jersey. The population is about 1,300. We make candles. Been at it since 1991. January 11, 2025, I got the phone call. Our building was on fire. Two-alarm. They had to bring in trucks from Gloucester County to…

    Read More How a Two-Alarm Fire Almost Ended Our 30-Year Candle Business, But Didn’tContinue

  • 10 Years of Rural Insights. What small town people see as their biggest challenges and what topics they most want help with. Survey of Rural Challenges, report written by Becky McCray and Deb Brown. Challenges, assets, actions
    announcement | community | economic development | entrepreneurship | resources | rural | success | Survey of Rural Challenges | trends | workforce | youth

    Survey of Rural Challenges 2015 – 2025 results

    ByBecky McCray February 3, 2025February 3, 2025

    Download the PDF report Executive Summary The Survey of Rural Challenges asks rural people to share their ground-level insight into the challenges they face and the assets they can use. This report analyzes over 2200 responses from communities across the US and Canada from 2015 to 2024. The responses show what’s changing and what isn’t…

    Read More Survey of Rural Challenges 2015 – 2025 resultsContinue

  • A group of young women in matching t-shirts visit the floor of a manufacturing plant
    economic development | rural | workforce | youth

    Improving the rural workforce: small town stories and takeaways

    ByBecky McCray January 19, 2024

    Takeaways for improving rural workforce: Bring together students, employers and multiple levels of education Build and document employee skills with micro-credentials Use apprenticeships to build skills, increase awareness of local job options Stitch together multiple programs to build your own workforce To add a new program in the public schools, hire dedicated program staff (at…

    Read More Improving the rural workforce: small town stories and takeawaysContinue

  • A group of skiers in colorful outfits on snowy slopes. Banners in Japanese script are in the foreground.
    entrepreneurship | global | management | POV | rural | tourism | workforce

    Surviving the Peaks and Valleys of Seasonal Small Business in a Rural Ski Town

    BySmall Biz Survival November 17, 2023November 19, 2023

    Part of our Global Entrepreneurship Week celebration Nov 13-19, 2023. Guest post by Mike Humphrey, Japan Skiing has been part of my life for as long as I can remember. I don’t know why my parents decided skiing would be our family sport. They were not avid skiers, and we didn’t live in a ski…

    Read More Surviving the Peaks and Valleys of Seasonal Small Business in a Rural Ski TownContinue

  • A sign says "Discover Downtown Westbrook, a Main Street America community." Diverse people are walking on sidewalks in a New England historic downtown business district.
    economic development | rural | workforce

    Eye-popping Main Street employment stat

    ByBecky McCray July 13, 2023July 6, 2023

    Main Street districts employ almost as many people as Amazon Hannah White, Interim President and CEO of Main Street America, dropped this little statistic at the Main Street Now National Conference in Boston in 2023. Designated Main Street Districts in the US include over 1.1 million jobs, almost as many people as Amazon. Amazon’s approximately…

    Read More Eye-popping Main Street employment statContinue

  • Reaching “at risk” kids for local jobs
    economic development | rural | workforce | youth

    Reaching “at risk” kids for local jobs

    ByBecky McCray July 15, 2022July 10, 2022

    Workforce is a challenge for 2/3rds of rural small businesses. Source: Survey of Rural Challenges, 2021 One under-utilized source of workers: At-risk students Tony Guidroz, from San Saba, Texas, told me he was shocked when he found out there were 702 kids in the local school district, and more than 400 were considered “at-risk” either…

    Read More Reaching “at risk” kids for local jobsContinue

  • A diverse group of people with laptops sitting around a table, coworking.
    community | economic development | rural | trends | workforce | youth

    3 Major factors in rural remote work: incentives, flexible workspaces, and a sense of community

    ByBecky McCray June 6, 2022June 6, 2022

    Remote work will dominate the future small town workforce Your current residents Your current small town residents will increasingly work from home or remotely. Gallup looked at jobs that could be done remotely and the locations where workers actually did them. Four times as many workers will work remotely going forward, compared to the number…

    Read More 3 Major factors in rural remote work: incentives, flexible workspaces, and a sense of communityContinue

  • Zoom Towns: Remote Work Ready from SaveYour.Town
    economic development | entrepreneurship | rural | trends | workforce

    Zoom Towns: attracting and supporting remote workers in rural small towns

    ByBecky McCray December 10, 2020July 1, 2023

    People have been saying for years that they would prefer to live in rural areas. Trulia research in 2014 showed 7% more people wanted to live in rural places than did then. In 2018, Gallup asked people where they preferred to live. Rural came out on top for all age groups except for 18-29 year olds. With the 18-29…

    Read More Zoom Towns: attracting and supporting remote workers in rural small townsContinue

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