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Small Biz Survival

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Small Biz Survival

The small town and rural business resource
  • Two musicians play guitar while seated on the sidewalk outside a brick storefront during a community event, with pedestrians stopped to listen and watch
    big company | entrepreneurship | marketing | rural | shop local | trends

    Small town marketing secret: Have something to invite people to

    ByBecky McCray February 24, 2026February 24, 2026

    People need a compelling reason to leave their homes and come experience your business with you. This feels like a very heavy lift. . You’re supposed to be exciting enough to pull people away from their phones, their families and the comfort of online shopping. You’re competing with everything else demanding their attention. Here’s the…

    Read More Small town marketing secret: Have something to invite people toContinue

  • Buy Inventory Online Using Wholesale Apps: Tips for Small Town Retail Stores
    entrepreneurship | management | rural | tools

    Buy Inventory Online Using Wholesale Apps: Tips for Small Town Retail Stores

    ByBecky McCray February 4, 2026February 5, 2026

    I walked into a local retail shop in Alva, Oklahoma, population 4,000. It’s called Bates & Co., and they are best known for their handcrafted hairbows for infants and kids. But when I walked into their store, they had all kinds of things under one roof: women’s clothes, fashion jewelry, travel accessories and more. It…

    Read More Buy Inventory Online Using Wholesale Apps: Tips for Small Town Retail StoresContinue

  • A young girl carefully pours her own candle.
    economic development | entrepreneurship | rural | success | trends

    From Finance to Creativity: A Journey to Building an Experience-Based Business in Bellefontaine

    ByJamie Beasley April 7, 2025March 12, 2025

    In today’s fast-paced world, many individuals find themselves stuck in careers that fail to ignite their passions. For some, the journey to rediscovering creativity can lead to unexpected and fulfilling paths. This is the story of one such entrepreneur who transitioned from a corporate finance job to creating a vibrant experience-based business in downtown Bellefontaine….

    Read More From Finance to Creativity: A Journey to Building an Experience-Based Business in BellefontaineContinue

  • An old book spine says, "You can't escape"
    entrepreneurship | ideas | marketing | rural | survivors | trends

    Will trendy axe throwing and escape room businesses last? More experience-based retail: the Hat Bar

    ByBecky McCray March 31, 2025March 31, 2025

    Continuing the discussion on experience-based businesses, what happens after everyone in town tries it? Do these businesses go away? Sheila Scarborough posed the question this way: How do all these axe-throwing and escape room places think they’re going to stay in business past a few years? Main Street Expert Jackie Wolven weighed in: In a…

    Read More Will trendy axe throwing and escape room businesses last? More experience-based retail: the Hat BarContinue

  • A screenshot of the Common Ground Coffee and Market Instagram feed, showing four images, a group of people with valentine hearts, a group of staff members, one person facing the camera for an explainer video, and one video with text that says "open the shop with me"
    community | customer service | entrepreneurship | marketing | rural | trends

    Create customer experiences online like Open the Shop With Me videos, and in person, like Silent Book Club

    ByBecky McCray March 23, 2025August 6, 2025

    When Kathleen Minogue of Crowdfund Better mentioned Common Ground Coffee and Market to me, I found their Instagram feed was full of stealable ideas for small business social media marketing. We first talked about how they let customers know about changes to their hours. They’re in Boise, Idaho, which I realize is not a small…

    Read More Create customer experiences online like Open the Shop With Me videos, and in person, like Silent Book ClubContinue

  • A group of skiers in colorful outfits on snowy slopes. Banners in Japanese script are in the foreground.
    entrepreneurship | global | management | POV | rural | tourism | workforce

    Surviving the Peaks and Valleys of Seasonal Small Business in a Rural Ski Town

    BySmall Biz Survival November 17, 2023November 19, 2023

    Part of our Global Entrepreneurship Week celebration Nov 13-19, 2023. Guest post by Mike Humphrey, Japan Skiing has been part of my life for as long as I can remember. I don’t know why my parents decided skiing would be our family sport. They were not avid skiers, and we didn’t live in a ski…

    Read More Surviving the Peaks and Valleys of Seasonal Small Business in a Rural Ski TownContinue

  • An open retail space with colorful and appealing displays of handcrafted goods
    entrepreneurship | marketing | rural | social media

    The Allure of Authenticity: Rural stories can give your product a leg up

    BySmall Biz Survival September 13, 2023September 13, 2023

    Why Rural Craftsmanship Resonates in Online Sales Guest post by Tance Hughes In today’s digital age, the online marketplace is bustling with options at every click. Amidst the buzz of big brands and flashy advertisements, there lies an understated yet profound power: the allure of authenticity. For rural entrepreneurs, this authenticity is rooted in their craft,…

    Read More The Allure of Authenticity: Rural stories can give your product a leg upContinue

  • A shopkeeper and a customer share a laugh in a small store packed full of interesting home wares.
    Best of | marketing | rural | shop local

    How to get customers in the door of small town and rural retail stores

    ByBecky McCray February 19, 2023March 12, 2025

      If you have a retail store in a small town, you know how difficult it can be to attract customers in the door. With so much online competition and limited resources, it is hard to get people in the store and buying your products. In this article, we’ll share some of our best ways…

    Read More How to get customers in the door of small town and rural retail storesContinue

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The Best of Small Biz Survival

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How to get customers in the door of small town and rural retail stores

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