People need a compelling reason to leave their homes and come experience your business with you. This feels like a very heavy lift. . You’re supposed to be exciting enough to pull people away from their phones, their families and the comfort of online shopping. You’re competing with everything else demanding their attention. Here’s the […]
Get more customers without advertising: Show up where they can find you
How the Roofer Nailed Marketing Guest Post by Chris Brogan Let me tell you about an experience I had in a little diner in Lewiston, Maine. I sat at the counter of a busy Maine diner slinging breakfast to a crowd of mostly locals, it seemed. One guy a few seats away from me did […]
The End of Year Checklist for Small Businesses
I’ve been in business a long time now, from retail to service to ag, and I’ve learned some things about wrapping up one year and getting ready for the next. Some of it I learned the hard way! Whether you run your business on paper, desktop software, mobile or cloud services, there are common tasks […]
Use your loyalty card as your business card
At the LaunchRuralOK Small Business Resource event in Alva, I overheard the owner of Millie Coffee from Fairview, Oklahoma, talking to a service provider she wanted to work with. She apologized for not having business cards with her, then handed over her shop’s loyalty card instead. I looked over my shoulder and said out loud, […]
