People need a compelling reason to leave their homes and come experience your business with you. This feels like a very heavy lift. . You’re supposed to be exciting enough to pull people away from their phones, their families and the comfort of online shopping. You’re competing with everything else demanding their attention. Here’s the…
How the Roofer Nailed Marketing Guest Post by Chris Brogan Let me tell you about an experience I had in a little diner in Lewiston, Maine. I sat at the counter of a busy Maine diner slinging breakfast to a crowd of mostly locals, it seemed. One guy a few seats away from me did…
I’ve been in business a long time now, from retail to service to ag, and I’ve learned some things about wrapping up one year and getting ready for the next. Some of it I learned the hard way! Whether you run your business on paper, desktop software, mobile or cloud services, there are common tasks…
At the LaunchRuralOK Small Business Resource event in Alva, I overheard the owner of Millie Coffee from Fairview, Oklahoma, talking to a service provider she wanted to work with. She apologized for not having business cards with her, then handed over her shop’s loyalty card instead. I looked over my shoulder and said out loud,…
Are you starting a business that could use retail space, but you can’t justify renting a storefront? Find a tiny space inside another business that can be your incubator. Who could display This can work for all kinds of physical-display businesses: Artists Crafts Authors Resellers Photographers Shelf stable foods and beverages Small manufacturers Agri-products like…
Post extensively on social channels, and pin your hours post to the top of your page Your small business has times when you need to change your hours either for holidays, staff issues or (my favorite) extending into evening hours. How do you retrain your customers so they notice the change? Let’s look at a…
In the small town of Duck Lake, Saskatchewan, Marilyn Pope Francis ran a restaurant with a fenced patio for tables and chairs. She set up hot serving dishes and a cold drinks station in the gazebo to serve customers. Here’s the part where we learn that Marilyn is a low-key business genius. Next to…
Uniontown, Washington, (population 300) has a strong base of arts, artisan and craft entrepreneurship. When I toured Uniontown, a woman spoke up who wants to start a quilt retreat, a place for people to come and quilt together. More than a local quilting bee, she’s imagining a full retreat space. She owns a historic home…
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