• Survey
  • Book Becky to speak
  • The book: Small Town Rules
  • Shop Local video
  • SaveYour.Town

Small Biz Survival

The small town and rural business resource

A row of small town shops
  • Front Page
  • Latest stories
  • About
  • Guided Tour
  • Subscribe
  • Privacy Policy
  • Contact
  • RSS

Shop Indie Local adds a new twist to tired Buy Local campaigns

By Becky McCray

Shop Indie Local logo

  Shop Indie Local summary: Shop Indie Local campaign website This campaign’s advantage:  Usable year round, adaptable to local events and needs, not just a single day “Indie” message is resonating well right now, better than plain “local” campaigns Share the right message: People already think they want to shop local, just need a timely […]

November 11, 2019 Filed Under: entrepreneurship, marketing, rural, shop local Tagged With: buy local, effective marketing, marketing, retail, rural, shop indie local, shop local, shop small, shop small saturday, small business marketing, small town

Balance Your Marketing Presence

By Glenn Muske

Balance

To many business owners, marketing feels like a numbers game. Too little and no one knows you exist. Too much and your potential customer feels bombarded. So business owners are forced to look for balance in their marketing. Yet balance is not something that can be readily achieved. It begins with knowing your customer base. […]

February 28, 2018 Filed Under: marketing, rural, Small Biz 100, success Tagged With: effective marketing, makreting, marketing success, small business, small business marketing

Effective Marketing

By Glenn Muske

Marketing

I am not a regular television watcher but happened to catch a “60 Minutes” episode recently (http://tinyurl.com/60Minutes-socialmedia). The episode focused on how influencers are marketing using social media. Although I follow and use several social media platforms to help reach small-business owners, most of this information was new to me. But it was not surprising. […]

August 16, 2017 Filed Under: marketing, rural, Small Biz 100, success Tagged With: marketing effective marketing, online marketing, small business, small business marketing, small business success, success

Customer Service and Marketing

By Glenn Muske

Customer Service

A Business Truth –There is no need to market if your small business does not offer great customer service? And by customer service, I am not just talking about a good return policy. Customer service starts in the pre-purchase decision making effort through purchase and then right on to use, today, tomorrow and for the […]

August 2, 2017 Filed Under: Small Biz 100, success Tagged With: customer service, good customer service, marketing, small business marketing, small business success

Next Page »

Howdy!

Glad you dropped in to the rural and small town business blog, established in 2006.

We want you to feel at home, so please take our guided tour.

Meet our authors on the About page.

Have something to say? You can give us a holler on the contact form.

If you would like permission to re-use an article you've read here, please make a Reprint Request.

Want to search our past articles? Catch up with the latest stories? Browse through the categories? All the good stuff is on the Front Page.

Shop Local

Buy local buttonReady to set up a shop local campaign in your small town? You'll need a guide who understands how we're different and what really works: Shop Local Campaigns for Small Towns.

Best of Small Biz Survival

What is holding us back? Why does every project take so long in small towns?

How any business can be part of downtown events by going mobile

Concert-goers talking and enjoying the evening in downtown Webster City, Iowa.

Why do people say there’s nothing to do here then not come to our concerts?

Retailers: Fill all empty space, floor to ceiling

More of the best of Small Biz Survival

Copyright © 2021 Becky McCray
Front Page · Log in