To many business owners, marketing feels like a numbers game. Too little and no one knows you exist. Too much and your potential customer feels bombarded. So business owners are forced to look for balance in their marketing. Yet balance is not something that can be readily achieved. It begins with knowing your customer base. […]
Effective Marketing
I am not a regular television watcher but happened to catch a “60 Minutes” episode recently (http://tinyurl.com/60Minutes-socialmedia). The episode focused on how influencers are marketing using social media. Although I follow and use several social media platforms to help reach small-business owners, most of this information was new to me. But it was not surprising. […]
Customer Service and Marketing
A Business Truth –There is no need to market if your small business does not offer great customer service? And by customer service, I am not just talking about a good return policy. Customer service starts in the pre-purchase decision making effort through purchase and then right on to use, today, tomorrow and for the […]
Small Business Marketing: Start Your Own Holiday
If you have followed this blog, my colleague, Becky McCray, has provided lots of ideas for building communities and the small businesses in those areas. Her blogs have suggested things such as Pop-ups – https://smallbizsurvival.com/2014/03/what-is-a-pop-up-business.html Shared spaces – https://smallbizsurvival.com/2017/04/small-town-retail-trend-shared-spaces.html Tiny businesses – https://smallbizsurvival.com/2017/03/tiny-businesses-in-storage-sheds-a-rural-economic-development-tool.html I am adding another thought to this list by suggesting that a business or […]
