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Trade show booth design trend: hand drawn visuals

At the recent National Rural Electric Cooperative Association PowerXchange Expo, I noticed one booth that really stood out.

In fact, it was so good, people stopped to take pictures of the booth displays. (When was the last time someone took a picture of your booth display?)

What made this booth stand out? Hand drawn visuals.

The entire booth was made up of several boards on easels, each with a different graphic in the style of visual note taking. It’s also called sketch-noting.

This trend may peak soon if lots of people start using it, but for now, it’s worth investigating for your next trade show booth display.

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Becky McCray wearing long braids and a professional outfit smiles as she stands on a rural downtown street with twinkling lights in the background.

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

Published: March 21, 2022

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