At the recent National Rural Electric Cooperative Association PowerXchange Expo, I noticed one booth that really stood out. In fact, it was so good, people stopped to take pictures of the booth displays. (When was the last time someone took a picture of your booth display?) What made this booth stand out? Hand drawn visuals. […]
New business sign design? Don’t use cursive script
Fewer and fewer kids learn to read and write in cursive, so it’s time to stop ordering business signs with cursive or script lettering. You might have seen the memes and jokes. Someday all us old people will use cursive as secret code. But you might not have thought about how this applies to your […]
Market your small town as a movie filming location, attract movie and game fan tourists
Your fellow reader Miriam wrote in to ask about attracting filmmakers to her town. I am designing a website for a small town in Texas that apparently was used as a location for some small films years and years ago. They are designing a new website for the town and thought it might be fun […]
How to remember customer names: write them down
Guest post by Rob Hatch Chris Brogan recently shared a story of a local bookstore in his hometown. He asked them to order a specific book for him that wasn’t in stock. The owner wrote down his name and phone number and told him she’d order it. The next week, when he walked in the […]
