About sunrise on Thursday, November 16, 2017, there was report of strong smell of petroleum and a potential oil leak along the TransCanada pipeline that runs through Marshall County, South Dakota. The leak was identified by a farmer 10 miles west and north of Langford (where I live) and approximately 10 miles from Britton. By […]
Want more public attendance at your events? Make sure your signs include this specific phrase
You do some events that are open to the public, right? Here’s the tip to get more locals to attend. When you hold an event that is open to the public, put up a sign that says, “Open to everyone! Come on in!” Of course you know it’s open to the public, and of […]
Know your customer: Who’s asking them questions?
You know I’m a big fan of answering customer questions. That’s been part of my marketing advice for 10 years now. Should I blog for my small business? Yes, answer customer questions Talk less about you, more about them Top small business blogging questions answered But there’s a deeper layer to serving your customers. […]
How restaurants can market each other in small towns
I loved this restaurant marketing idea from the Texas Downtown Association: Collaborative Marketing for Local Restaurants In order to compete with new chain restaurants, a group of Longview restaurateurs decided to band together to form a local marketing collective to help encourage people to “Chews Longview”. The marketing campaign urges people to support local […]
