Events that showcase your non-retail small business You want people to learn about your business. Events sometimes help with that. You’re just not sure how to create an event for non-retail businesses that people will come to. Who goes to the insurance agency if they don’t need insurance? Who goes to the packing plant unless […]
For easier social media marketing, fill in the blank
Sheila Scarborough and Leslie McLellan of Tourism Currents laid out a simple starting point for all your social media efforts. Good news: it’s as easy as filling in the blank. Fill in the Blank (Our company) is where (our customers) find (the thing we offer) with (this benefit) So all you have to do is […]
Need a downtown business idea? Try a Cookie Crawl
Our friend Maury Forman of Washington state, sent us this idea from Madras, Oregon: On February 16 the Madras Downtown Association and Petite Sweets hosted the first-ever Cookie Crawl. Participants paid $5 and received a box and map that listed all the locations where the beautifully decorated cookies were available. Petite Sweets decorated cookies […]
Stop using “3 legged stool” to describe any idea
There are dozens and dozens of 3 legged stool analogies. The Three Legged Stool of Retirement Planning …of Politics …of Sustainability …of Accounting …of Organizational Architecture. And all the headlines: Why Leadership is Like a Three Legged Stool. Apple’s three-legged stool at WWDC 2019. ‘The three-legged stool’: McDonald’s recipe for franchise success. Think about […]
