You probably know better than to follow up with someone like this: “Just following up!” You realize that doesn’t really help either of you. But you still might be making this mistake: “Did you do that thing you said you were going to do?” That feels like it’s helping, but from the customer perspective, it’s […]
Know your customer: Who’s asking them questions?
You know I’m a big fan of answering customer questions. That’s been part of my marketing advice for 10 years now. Should I blog for my small business? Yes, answer customer questions Talk less about you, more about them Top small business blogging questions answered But there’s a deeper layer to serving your customers. […]
SEO for voice search is different for rural small business
For years, we’ve all worked on SEO, or Search Engine Optimization, to get our names out there and associated with specific words and phrases we knew our customers would type into a search engine to find us. Now that customers are saying their searches out loud, how does that change things? Today’s voice searches […]
Going Outside the Box When Operating Your Rural Grocery (or Other Rural Store)
It’s a growing trend. Online stores selling to your consumers. And the trend is growing. Currently books, electronics, clothing, etc. are the more popular items being sold. But the available categories are expanding rapidly. One of the growing categories is online grocery sales. This took the front page when Amazon purchased Whole Foods. But the […]
