You know I’m a big fan of answering customer questions. That’s been part of my marketing advice for 10 years now. Should I blog for my small business? Yes, answer customer questions Talk less about you, more about them Top small business blogging questions answered But there’s a deeper layer to serving your customers. […]
SEO for voice search is different for rural small business
For years, we’ve all worked on SEO, or Search Engine Optimization, to get our names out there and associated with specific words and phrases we knew our customers would type into a search engine to find us. Now that customers are saying their searches out loud, how does that change things? Today’s voice searches […]
Going Outside the Box When Operating Your Rural Grocery (or Other Rural Store)
It’s a growing trend. Online stores selling to your consumers. And the trend is growing. Currently books, electronics, clothing, etc. are the more popular items being sold. But the available categories are expanding rapidly. One of the growing categories is online grocery sales. This took the front page when Amazon purchased Whole Foods. But the […]
Work/Life Balance
Of all the reasons why small-business owners start businesses, two are noted most often. They are a desire to be in control and having more time for family. Yet once in business, many owners indicate that neither goal has been achieved. By its nature, control should allow for deciding how much you want to work. […]
