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Small Biz Survival

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Small Biz Survival

The small town and rural business resource
  • A stainless steel table covered with candles in progress
    entrepreneurship | POV | rural | survivors | workforce

    How a Two-Alarm Fire Almost Ended Our 30-Year Candle Business, But Didn’t

    BySmall Biz Survival April 3, 2026March 31, 2026

    Guest post by Mark Gross, A Cheerful Giver I run A Cheerful Giver out of Elmer, New Jersey. The population is about 1,300. We make candles. Been at it since 1991. January 11, 2025, I got the phone call. Our building was on fire. Two-alarm. They had to bring in trucks from Gloucester County to…

    Read More How a Two-Alarm Fire Almost Ended Our 30-Year Candle Business, But Didn’tContinue

  • Clothing displayed on one wall, with a salon in the back.
    rural

    Start smaller: Any local business can be your incubator

    ByBecky McCray June 26, 2025June 25, 2025

    Are you starting a business that could use retail space, but you can’t justify renting a storefront? Find a tiny space inside another business that can be your incubator. Who could display This can work for all kinds of physical-display businesses: Artists Crafts Authors Resellers Photographers Shelf stable foods and beverages Small manufacturers Agri-products like…

    Read More Start smaller: Any local business can be your incubatorContinue

  • A screenshot of the Common Ground Coffee and Market Instagram feed, showing four images, a group of people with valentine hearts, a group of staff members, one person facing the camera for an explainer video, and one video with text that says "open the shop with me"
    community | customer service | entrepreneurship | marketing | rural | trends

    Create customer experiences online like Open the Shop With Me videos, and in person, like Silent Book Club

    ByBecky McCray March 23, 2025August 6, 2025

    When Kathleen Minogue of Crowdfund Better mentioned Common Ground Coffee and Market to me, I found their Instagram feed was full of stealable ideas for small business social media marketing. We first talked about how they let customers know about changes to their hours. They’re in Boise, Idaho, which I realize is not a small…

    Read More Create customer experiences online like Open the Shop With Me videos, and in person, like Silent Book ClubContinue

  • In a colorful room, a woman is offering instructions to two men seated at a craft table, preparing to pour their own candles.
    economic development | entrepreneurship | ideas | rural | trends

    Hands-on and experience-based businesses boost local economies

    BySmall Biz Survival March 17, 2025April 4, 2026

    Guest post by Jason Duff, founder of Small Nation Ever wanted to pour your own candle? Now you can right here in Downtown Bellefontaine! Triple Moon Designs in Bellefontaine, Ohio, recently added a new and exciting candle bar, offering a unique experience not typically seen in small towns. My team has had the chance to try it out…

    Read More Hands-on and experience-based businesses boost local economiesContinue

  • Screenshot of an instagram post with Christmas week business hours. One comment asks, "How late are you open new year's eve?"
    customer service | entrepreneurship | marketing | rural | Small Biz 100 | social media

    How to let customers know when changing your business hours

    ByBecky McCray March 12, 2025August 6, 2025

    Post extensively on social channels, and pin your hours post to the top of your page Your small business has times when you need to change your hours either for holidays, staff issues or (my favorite) extending into evening hours. How do you retrain your customers so they notice the change? Let’s look at a…

    Read More How to let customers know when changing your business hoursContinue

  • A plain brick building in a small downtown has a window decal that says “Caldwell Workspace: create, connect, work your way” Next door is an ornate brick building from the late 1800s.
    community | economic development | entrepreneurship | rural

    Boost your co-working space with social hours

    ByBecky McCray December 5, 2024December 2, 2024

    When I visited Caldwell, Kansas, the manager of the co-working site said they had filled their private offices, but struggled to attract day users. People who work from home like working from home. They don’t want a full time office, so they said they don’t want to use the coworking space. How can the coworking…

    Read More Boost your co-working space with social hoursContinue

  • Three quilts on display in early 2020 at Mississippi Cultural Crossroads Port Gibson Mississippi. Photo by Sheila Scarborough.
    entrepreneurship | failure | rural | Small Biz 100

    Test your business idea with small steps: starting a quilt retreat

    ByBecky McCray May 7, 2024

    Uniontown, Washington, (population 300) has a strong base of arts, artisan and craft entrepreneurship. When I toured Uniontown, a woman spoke up who wants to start a quilt retreat, a place for people to come and quilt together. More than a local quilting bee, she’s imagining a full retreat space. She owns a historic home…

    Read More Test your business idea with small steps: starting a quilt retreatContinue

  • October is the new December: Shop early, shop indie local
    entrepreneurship | marketing | rural | shop local

    October is the new December: Shop early, shop indie local

    BySmall Biz Survival October 5, 2023

    Heads up, rural retailers: holiday shopping has already started! Guest post by Jen Risley, AMIBA Why promote Shop Indie Local early this holiday season? Because more of us are shopping early for holiday gifts. From National Retail Federation: Over the last decade, consumers have been kicking off their holiday shopping early in order to spread…

    Read More October is the new December: Shop early, shop indie localContinue

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