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How to let customers know when changing your business hours

By Becky McCray

Screenshot of an instagram post with Christmas week business hours. One comment asks, "How late are you open new year's eve?"

Post extensively on social channels, and pin your hours post to the top of your page Your small business has times when you need to change your hours either for holidays, staff issues or (my favorite) extending into evening hours. How do you retrain your customers so they notice the change? Let’s look at a […]

March 12, 2025 Filed Under: customer service, entrepreneurship, marketing, rural, Small Biz 100, social media Tagged With: effective marketing, entrepreneurship, marketing, retail, rural, service businesses, small business

The Allure of Authenticity: Rural stories can give your product a leg up

By Small Biz Survival

An open retail space with colorful and appealing displays of handcrafted goods

Why Rural Craftsmanship Resonates in Online Sales Guest post by Tance Hughes In today’s digital age, the online marketplace is bustling with options at every click. Amidst the buzz of big brands and flashy advertisements, there lies an understated yet profound power: the allure of authenticity. For rural entrepreneurs, this authenticity is rooted in their craft, […]

September 13, 2023 Filed Under: entrepreneurship, marketing, rural, social media Tagged With: effective marketing, guest post, small business success, Tance Hughes

2023 trends for rural and small town businesses

By Becky McCray

Finding rural trends buried in big reports Business Insider rounded up the trends reports from LinkedIn, Pinterest and other social-driven sites. They didn’t dig out the best trends for rural businesses and small town entrepreneurs, so I did that for you. Retail is recycling Pinterest points to vintage and mixed decor trends. That’s a good […]

December 26, 2022 Filed Under: economic development, entrepreneurship, rural, social media, tourism, trends Tagged With: ecommerce, GenZ, influencer marketing, innovation, materials, retail, sustainability, vintage

Show and Tell – How Video and Maybe Even LIVE Video Are Important for Small Town Business

By Chris Brogan

Small Town Business Lights

By Chris Brogan They say a picture is worth a thousand words, but sometimes, it might be worth a thousand dollars, too. Over the last ten years, restaurants and bars who post their best dishes or drinks as photos on sites like Instagram have learned that people love seeing examples of what they’ll get if […]

April 20, 2020 Filed Under: entrepreneurship, marketing, rural, social media, tech, tools Tagged With: Chris Brogan, effective marketing, entrepreneurship, guest post, rural, service businesses, small business, small business success, video, video tips

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