Category: social media

community | economic development | entrepreneurship | marketing | rural | shop local | social media | tools
Let’s Talk Newspapers: Working Together Locally
ByDeb Brown April 17, 2026April 29, 2026
Hometown newspapers are small businesses, just like the hardware store, the cafe, or the auto repair shop. They’re not just “media.” They’re employers, sponsors, storytellers, and neighbors, and their work ripples through every corner of the community. This year, collaboration is a focus of ours at SaveYour.Town, and I want to talk about how newspapers…
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customer service | entrepreneurship | marketing | rural | Small Biz 100 | social media
How to let customers know when changing your business hours
ByBecky McCray March 12, 2025August 6, 2025
Post extensively on social channels, and pin your hours post to the top of your page Your small business has times when you need to change your hours either for holidays, staff issues or (my favorite) extending into evening hours. How do you retrain your customers so they notice the change? Let’s look at a…
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entrepreneurship | marketing | rural | social media
The Allure of Authenticity: Rural stories can give your product a leg up
BySmall Biz Survival September 13, 2023September 13, 2023
Why Rural Craftsmanship Resonates in Online Sales Guest post by Tance Hughes In today’s digital age, the online marketplace is bustling with options at every click. Amidst the buzz of big brands and flashy advertisements, there lies an understated yet profound power: the allure of authenticity. For rural entrepreneurs, this authenticity is rooted in their craft,…
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economic development | entrepreneurship | rural | social media | tourism | trends
2023 trends for rural and small town businesses
ByBecky McCray December 26, 2022July 10, 2023
Finding rural trends buried in big reports Business Insider rounded up the trends reports from LinkedIn, Pinterest and other social-driven sites. They didn’t dig out the best trends for rural businesses and small town entrepreneurs, so I did that for you. Retail is recycling Pinterest points to vintage and mixed decor trends. That’s a good…
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entrepreneurship | marketing | rural | social media | tech | tools
Show and Tell – How Video and Maybe Even LIVE Video Are Important for Small Town Business
ByChris Brogan April 20, 2020April 12, 2020
By Chris Brogan They say a picture is worth a thousand words, but sometimes, it might be worth a thousand dollars, too. Over the last ten years, restaurants and bars who post their best dishes or drinks as photos on sites like Instagram have learned that people love seeing examples of what they’ll get if…
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entrepreneurship | marketing | rural | social media | tourism
For easier social media marketing, fill in the blank
ByBecky McCray August 5, 2019August 4, 2019
Sheila Scarborough and Leslie McLellan of Tourism Currents laid out a simple starting point for all your social media efforts. Good news: it’s as easy as filling in the blank. Fill in the Blank (Our company) is where (our customers) find (the thing we offer) with (this benefit) So all you have to do is…
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marketing | rural | social media | tourism
Post signs with your tourism hashtag where visitors will see them
ByBecky McCray May 13, 2019May 2, 2019
This one is a simple idea that came up when I was visiting Cathlamet, Washington, population 553: Post your local hashtag where visitors will see it. The Cathlamet Chamber of Commerce does an awesome local photo contest. Most of the photo submissions come from locals. They use these on their annual events calendar and other…
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marketing | rural | social media
Is Your Business on the Map?
ByPaula Jensen February 23, 2019January 13, 2019
About sunrise on Thursday, November 16, 2017, there was report of strong smell of petroleum and a potential oil leak along the TransCanada pipeline that runs through Marshall County, South Dakota. The leak was identified by a farmer 10 miles west and north of Langford (where I live) and approximately 10 miles from Britton. By…
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