You know I’m a big fan of answering customer questions. That’s been part of my marketing advice for 10 years now. Should I blog for my small business? Yes, answer customer questions Talk less about you, more about them Top small business blogging questions answered But there’s a deeper layer to serving your customers….
I loved this restaurant marketing idea from the Texas Downtown Association: Collaborative Marketing for Local Restaurants In order to compete with new chain restaurants, a group of Longview restaurateurs decided to band together to form a local marketing collective to help encourage people to “Chews Longview”. The marketing campaign urges people to support local…
Podcasting is a powerful way to build a connection with people. They hear your voice and feel like they get to know you. The problem with podcasting is it seems like a big hassle. You’re going to need equipment like a good mic, software to record and edit your audio, and some way to host…
I have taken the plunge and have gotten into social media. Now what? Is this what you are thinking? Does the “Field of Dreams” syndrome, build it and they will come, drive your effort? If only it were that easy. Part of getting followers to your online efforts requires you to be regular in posting….
Start with this checklist Here are specific steps any small business in a rural area can take to get started on social media marketing. Physical, bricks and mortar businesses, claim your Google listing first: Claim your Google listing at https://www.google.com/business/ What to do if you’re not in the right place on the map Update your info,…
You’ve seen the stories, “Build Your Business with No-Cost Marketing.” This headline has been used many times, most recently when talking about social media. We want such things to be true. Yet, we also know the reality – there is a cost to everything. It may not be a cost in dollars, but instead, it…
Live streaming video provides you new ways to reach customers and promote your small business. Today’s tools include Facebook Live, Instagram and Snapchat Live Stories, Google Hangouts that stream live on YouTube, Periscope video that streams on Twitter, and even stolid old LinkedIn that will let you pipe in live video from your Facebook…
How can local businesses build more sales through social media? Just ask for requests, then answer them. Your fellow reader Julie Barr wrote in with this example she spotted: Hi Becky, I knew you would appreciate how our local liquor store took to social media to increase their business! Here’s what they did: The…
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