Sheila Scarborough and Leslie McLellan of Tourism Currents laid out a simple starting point for all your social media efforts. Good news: it’s as easy as filling in the blank. Fill in the Blank (Our company) is where (our customers) find (the thing we offer) with (this benefit) So all you have to do is […]
Use the Midwinter Slump for Growth
Many retailers experience a sales slump during after the holiday season. How do you respond? The slump comes as no surprise and most small-business owners know they just need to plan for it and ride it out. They think of it as time to work in the business and perhaps to grab a short vacation. […]
Life Happens
Let’s start with Best Wishes for 2018. That wish was to be a part of my post last week. But as you may or may not have noticed, I didn’t get a post done. This is not the first time it has happened but those missed times were typically planned for some reason. Last week […]
Building a Sustainable Business
As you probably know, if you are going into business, the odds your business will be around in five years are not good. But they aren’t as bad as you may think, either. Approximately one-third of businesses close within two years. At the five-year mark, about one-half of all businesses have closed. We don’t approach […]
