Nothing remains constant. Those are words that small-business owners need to remember. Long-term small-business success means constantly changing. This is not new. However, these changes are happening more rapidly than ever. And the odds are, the pace of change only will get faster. Some of the changes that small-business owners have had to adjust to…
When you think of marketing for your small business, have you thought about the little things that might undo your major efforts? It may seem a little crazy or even funny that small things might make a major advertising campaign ineffective. Yet think about how you react to what some might call the little things….
Successful business owners understand the market they are in and who they are competing against. Have you taken the time to figure this out for your business? Understanding this and then developing your business to respond are crucial for long-term viability. Yet research suggests that often the business owner takes too narrow of a view…
Will you make plans and set goals for your business in 2014? Or not? If you are typical of most people, you start the new year by making some resolutions or set some goals that you want to achieve in the next 12 months. And typically those resolutions are forgotten in a very short time….
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