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Small Biz Survival

The small town and rural business resource
  • Testimonial by Paula Jensen from this article and a photo of the book
    brag basket | community | rural | success

    Review of The Idea Friendly Guide book by Becky McCray

    BySmall Biz Survival April 6, 2026April 6, 2026

    Thank you to Paula Jensen, one of our contributors, for sharing her thoughts on my book, The Idea Friendly Guide. I’m particularly honored because Paula has worked and lived in rural communities for decades. She sees and understands small towns in a way that few people do. She liked the guide so much, she ordered copies…

    Read More Review of The Idea Friendly Guide book by Becky McCrayContinue

  • A group seated around a table in a meeting room
    community | rural

    Unlocking Community Potential: The Catalyst Approach for Change

    ByPaula Jensen June 5, 2024

    Who do we envision ourselves becoming? The big framing question, “Who do we envision ourselves becoming?” was written in wide black marker on a large flip chart and placed at the front of the room for easy viewing. I introduced the question and gave some context. The ten local leaders stared blankly at it. The…

    Read More Unlocking Community Potential: The Catalyst Approach for ChangeContinue

  • Paula Jensen
    community | economic development | rural

    Has your community made negativity a habit?

    ByPaula Jensen July 6, 2022July 5, 2022

    Living in a small town, we are often inclined to see change in our community as a threat to ourselves and our way of life. When we feel threatened by change, uncertainty rears its ugly head and our negativity often takes over. We say things like “What’s wrong with the way we’ve always done it?”…

    Read More Has your community made negativity a habit?Continue

  • Chairs and tables set up for a town board or city council type meeting
    community | economic development | rural

    An embarrassing story about community engagement and dialogue

    ByPaula Jensen April 1, 2022

    By Paula Jensen Quite simply, community dialogue is an exchange of ideas and experiences through listening, sharing, and questioning. At its best, community dialogue is created in a safe environment where a diverse group of people gather to talk and understand each other. Community dialogue at its worst looks something like the embarrassing story I…

    Read More An embarrassing story about community engagement and dialogueContinue

  • Mechanic wiping down a wrench
    community | economic development | rural

    The Role of Public Policy in Rural Community Economic Development

    ByPaula Jensen October 16, 2021October 13, 2021

    By Paula Jensen My husband is a mechanic. The tools of his trade are important to his work. He has a large toolbox with many drawers lined in soft black padding. His tools lay clean and organized inside each drawer for easy access when he needs the right tool for a job. Yet, when things…

    Read More The Role of Public Policy in Rural Community Economic DevelopmentContinue

  • Paula Jensen
    community | mistakes | POV | rural

    Sometimes, YOU just need to make your town a good place to live!

    ByPaula Jensen August 24, 2020

    Guest post by Paula Jensen I watched Jon Stewart’s Political Comedy ‘Irresistible’. The story is set in small-town Wisconsin. The community has recently suffered a devastating loss of their main employer. In response, a failed political consultant from Washington, D.C. lands himself a gig helping a local veteran run for Mayor against the long-time incumbent….

    Read More Sometimes, YOU just need to make your town a good place to live!Continue

  • Paula Jensen
    community | economic development | mistakes | rural

    The Stop Doing List for Communities

    ByPaula Jensen January 20, 2020January 19, 2020

    By Paula Jensen Have you ever experienced a time when you could envision what needs to happen but had no idea what to stop doing in order to reach the point of success? Here is a simple example: This year at Santa Day in my community someone asked, “Why do we give away turkeys to…

    Read More The Stop Doing List for CommunitiesContinue

  • A girl smiles while eating a meal at Eagle Butte, South Dakota.
    community | failure | rural | youth

    How Parents are Keeping Children from Becoming the Next Generation of Leaders

    ByPaula Jensen December 28, 2019December 22, 2019

      By Paula Jensen It seems I have almost always been interested in leadership.  My parents modeled leadership as I was growing up through their active roles in community, church, and school.  I joined 4-H at the age of eight, was called a “ring-leader” as an elementary student (which I don’t think this was a…

    Read More How Parents are Keeping Children from Becoming the Next Generation of LeadersContinue

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