Thank you to Paula Jensen, one of our contributors, for sharing her thoughts on my book, The Idea Friendly Guide. I’m particularly honored because Paula has worked and lived in rural communities for decades. She sees and understands small towns in a way that few people do. She liked the guide so much, she ordered copies to share with others and hopefully spark community book and action clubs!
–Becky
Who are you seeing step into leadership without formal roles or titles?
Rural communities are rich with informal leaders — people who look around, see what the community needs, gather some friends, and then just do something. This question encourages you to notice and nurture leaders that are showing up in your community through action, influence, and care—often beyond organizational charts or official positions.
What I love about the book and the Idea Friendly Method is that at its core is helps lowers barriers to community participation and empowers more residents to take initiative without waiting for permission or perfect plans. This approach builds local leadership and/or volunteerism capacity because it
- values relationships over formal structures,
- invites your uninvolved neighbors to become collaborators, and
- turns the town-skeptics into valued contributors, while fostering a culture that is open to new ideas and continuous learning.
By emphasizing practical, immediate action and celebrating incremental progress, this guide helps rural communities create momentum, strengthen social networks, and develop resilient, locally driven leadership that can adapt and thrive.
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The rural small business blog. We talk about small town business, with how-to articles, especially on social media marketing and making your community a better place. We use this “author” for announcements and other things you’ll want to know.
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