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Small Biz Survival

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Small Biz Survival

The small town and rural business resource
  • group of volunteers sitting at a table
    community | rural

    Want your town to do well? Welcome new people as leaders

    ByPaula Jensen March 1, 2026

    The Leadership Myth That’s Holding Us Back The Community Coach | Paula Jensen In small rural communities, leadership matters. But are we unintentionally shrinking our own leadership pool? We care deeply about who leads. We trust the people who show up, pitch in, and carry history with them. But over time, we’ve absorbed quiet assumptions…

    Read More Want your town to do well? Welcome new people as leadersContinue

  • A group seated around a table in a meeting room
    community | rural

    Unlocking Community Potential: The Catalyst Approach for Change

    ByPaula Jensen June 5, 2024

    Who do we envision ourselves becoming? The big framing question, “Who do we envision ourselves becoming?” was written in wide black marker on a large flip chart and placed at the front of the room for easy viewing. I introduced the question and gave some context. The ten local leaders stared blankly at it. The…

    Read More Unlocking Community Potential: The Catalyst Approach for ChangeContinue

  • Paula Jensen
    community | rural

    How might we put ‘unity’ back in community?

    ByPaula Jensen December 11, 2023

    Communities are the foundation of our society, and their strength and success lie in the unity of its members. Yet, often at the heart of so many communities is disunity. As a community coach, I collaborate with rural leaders to build local capacity and engage community members in working on local priorities so their community…

    Read More How might we put ‘unity’ back in community?Continue

  • Paula Jensen
    community | economic development | rural

    What’s behind your community’s historic population shift? Census map links

    ByPaula Jensen August 21, 2023August 14, 2023

    By Paula Jenson I spent some valuable time last month doing a bit of data discovery about rural communities. In my search I explored an interactive map* showing the percent change in total population from the 2010 to the 2020 Census at both the state and county levels. I first zoomed in to view the…

    Read More What’s behind your community’s historic population shift? Census map linksContinue

  • Paula Jensen
    economic development | rural

    Local leaders: Start with intuition about your community then add data

    ByPaula Jensen March 30, 2023March 23, 2023

    How do decisions about your town’s future get made? Do government officials and volunteer leaders rely on what they already know, or do they rely on data generated by outside experts? Or might it be both? By Paula Jensen Intuitive decision making is based on gut feelings, past experiences, and personal judgment. It involves using…

    Read More Local leaders: Start with intuition about your community then add dataContinue

  • Paula Jensen
    community | economic development | rural

    Has your community made negativity a habit?

    ByPaula Jensen July 6, 2022July 5, 2022

    Living in a small town, we are often inclined to see change in our community as a threat to ourselves and our way of life. When we feel threatened by change, uncertainty rears its ugly head and our negativity often takes over. We say things like “What’s wrong with the way we’ve always done it?”…

    Read More Has your community made negativity a habit?Continue

  • Chairs and tables set up for a town board or city council type meeting
    community | economic development | rural

    An embarrassing story about community engagement and dialogue

    ByPaula Jensen April 1, 2022

    By Paula Jensen Quite simply, community dialogue is an exchange of ideas and experiences through listening, sharing, and questioning. At its best, community dialogue is created in a safe environment where a diverse group of people gather to talk and understand each other. Community dialogue at its worst looks something like the embarrassing story I…

    Read More An embarrassing story about community engagement and dialogueContinue

  • Mechanic wiping down a wrench
    community | economic development | rural

    The Role of Public Policy in Rural Community Economic Development

    ByPaula Jensen October 16, 2021October 13, 2021

    By Paula Jensen My husband is a mechanic. The tools of his trade are important to his work. He has a large toolbox with many drawers lined in soft black padding. His tools lay clean and organized inside each drawer for easy access when he needs the right tool for a job. Yet, when things…

    Read More The Role of Public Policy in Rural Community Economic DevelopmentContinue

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