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Small Biz Survival

The small town and rural business resource
  • Testimonial by Paula Jensen from this article and a photo of the book
    brag basket | community | rural | success

    Review of The Idea Friendly Guide book by Becky McCray

    BySmall Biz Survival April 6, 2026April 6, 2026

    Thank you to Paula Jensen, one of our contributors, for sharing her thoughts on my book, The Idea Friendly Guide. I’m particularly honored because Paula has worked and lived in rural communities for decades. She sees and understands small towns in a way that few people do. She liked the guide so much, she ordered copies…

    Read More Review of The Idea Friendly Guide book by Becky McCrayContinue

  • group of volunteers sitting at a table
    community | rural

    Want your town to do well? Welcome new people as leaders

    ByPaula Jensen March 1, 2026

    The Leadership Myth That’s Holding Us Back The Community Coach | Paula Jensen In small rural communities, leadership matters. But are we unintentionally shrinking our own leadership pool? We care deeply about who leads. We trust the people who show up, pitch in, and carry history with them. But over time, we’ve absorbed quiet assumptions…

    Read More Want your town to do well? Welcome new people as leadersContinue

  • Paula Jensen
    economic development | rural

    Local leaders: Start with intuition about your community then add data

    ByPaula Jensen March 30, 2023March 23, 2023

    How do decisions about your town’s future get made? Do government officials and volunteer leaders rely on what they already know, or do they rely on data generated by outside experts? Or might it be both? By Paula Jensen Intuitive decision making is based on gut feelings, past experiences, and personal judgment. It involves using…

    Read More Local leaders: Start with intuition about your community then add dataContinue

  • A girl smiles while eating a meal at Eagle Butte, South Dakota.
    community | failure | rural | youth

    How Parents are Keeping Children from Becoming the Next Generation of Leaders

    ByPaula Jensen December 28, 2019December 22, 2019

      By Paula Jensen It seems I have almost always been interested in leadership.  My parents modeled leadership as I was growing up through their active roles in community, church, and school.  I joined 4-H at the age of eight, was called a “ring-leader” as an elementary student (which I don’t think this was a…

    Read More How Parents are Keeping Children from Becoming the Next Generation of LeadersContinue

  • A diverse group receiving awards from a city council
    community | rural

    Why does nothing ever get done in this town!

    ByPaula Jensen October 12, 2019October 7, 2019

      By Paula Jensen Having a passion for rural community development and leadership is what drives my personal and professional life. My personal vision statement reads, “I will be a clear voice for rural people and places by mobilizing and empowering rural changemakers to build vibrant communities.” It has taken me a number of years, a…

    Read More Why does nothing ever get done in this town!Continue

  • We tried that before and it didn’t work!
    community | mistakes | planning | rural

    We tried that before and it didn’t work!

    ByPaula Jensen May 26, 2019April 28, 2019

    Guest Post by Paula Jensen When was the last time you heard someone say, “We tried that before and it didn’t work!”  In my early days as a local leader those words spoken by an experienced leader often stopped me in my tracks. Their words indicated to me that they had the experience of knowing…

    Read More We tried that before and it didn’t work!Continue

  • If they want to lead, empower them to lead
    community | rural | youth

    If they want to lead, empower them to lead

    ByPaula Jensen April 27, 2019April 29, 2019

    Guest Post by Paula Jensen Leaders are the essence of small towns and rural communities. The success or failure of any housing, community or economic development efforts in the places we call home often rests upon the level of engagement and investment of local citizen leaders. Yet, in so many communities I work in across…

    Read More If they want to lead, empower them to leadContinue

  • What’s the Secret Ingredient to a Winning Team
    community | rural

    What’s the Secret Ingredient to a Winning Team

    ByPaula Jensen January 26, 2019January 6, 2019

    Guest post by Paula Jensen The Langford Area High School boys’ basketball team made it to the State B tournament for the fifth time in the past six years. As I travel across South Dakota for my job people ask me, “How can Langford (being such a small school) continue producing winning teams year-after-year?” My…

    Read More What’s the Secret Ingredient to a Winning TeamContinue

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