How do decisions about your town’s future get made? Do government officials and volunteer leaders rely on what they already know, or do they rely on data generated by outside experts? Or might it be both? By Paula Jensen Intuitive decision making is based on gut feelings, past experiences, and personal judgment. It involves using […]
Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today
Rural communities were not immune to the chaos of 2020, but remained more concerned with ongoing challenges. To find out what rural people felt were their biggest challenges, SaveYour.Town and SmallBizSurvival.com surveyed over 280 rural people in the fourth quarter of 2020. The results make up this fourth edition of the Survey of Rural Challenges. Challenges […]
Join me for the Rural Renewal Symposium online Oct 13
Join me for the Rural Renewal Symposium hosted by Oklahoma State University. It’s an online event on October 13, 2020. What is the Symposium about? The Symposium is meant to raise awareness, attract resources and stimulate research toward solving grand challenges facing rural communities. And goodness knows we have some grand challenges. I’ll be facilitating […]
Know What Your CUSTOMER Wants
Knowing what your customer wants is the base to building a successful business. Of course, you still must meet that need, let customers know you have what they want, and price it at a level that customers feel is acceptable. But the process begin with knowing the problem they are trying to solve. Market research is […]
