“If only” is a statement I hear often from small-business owners. Sometimes the wishes are big and grandiose. But most of the time, the wishes are just what one might expect such as more customers, a big order, more space or more money to work with or in the bank at the end of the […]
Finding a Small-business Niche
“What business should I start?” is a common question asked to those of us supporting small-business owners. Sometimes the question is modified as people want a business that “will make lots of money” or will be a success. We, by our position, are assumed to have some special understanding of what the market wants. Okay, […]
Trends and Fads – Opportunities for Small Businesses
Do you ever look at the news and ask yourself how what you see might impact your business? If you are like me, the chances are you don’t do a great deal of this. Yes, we watch the news and may read the paper, a magazine and maybe a trade journal. Plus, we may spend […]
Know What Your CUSTOMER Wants
Knowing what your customer wants is the base to building a successful business. Of course, you still must meet that need, let customers know you have what they want, and price it at a level that customers feel is acceptable. But the process begin with knowing the problem they are trying to solve. Market research is […]
