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Small Biz Survival

The small town and rural business resource
  • Clear coffee travel mug with iced coffee, and a local newspaper on a busy desk.
    community | economic development | entrepreneurship | marketing | rural | shop local | social media | tools

    Let’s Talk Newspapers: Working Together Locally

    ByDeb Brown April 17, 2026April 29, 2026

    Hometown newspapers are small businesses, just like the hardware store, the cafe, or the auto repair shop. They’re not just “media.” They’re employers, sponsors, storytellers, and neighbors, and their work ripples through every corner of the community. This year, collaboration is a focus of ours at SaveYour.Town, and I want to talk about how newspapers…

    Read More Let’s Talk Newspapers: Working Together LocallyContinue

  • Red cafeteria tray with barbecue sandwich, beans, cookie, and drink sits on white-clothed table. Diverse diners of various ages eat and talk at long tables in community hall. Volunteers serve from kitchen area in background.
    community | entrepreneurship | rural

    Want to Open a Cafe? Start With Wing Night Wednesdays

    ByBecky McCray March 13, 2026

    You want to open a place to eat in your small town. Maybe a coffee shop, a little cafe, a bakery. You’ve been thinking about it for months, maybe years. But you’re not sure if enough people will come. You don’t know what they’ll actually order. You’re not certain you can handle running it day…

    Read More Want to Open a Cafe? Start With Wing Night WednesdaysContinue

  • A loyalty card from Millie Coffee
    customer service | entrepreneurship | marketing | rural

    Use your loyalty card as your business card

    ByBecky McCray December 15, 2025

    At the LaunchRuralOK Small Business Resource event in Alva, I overheard the owner of Millie Coffee from Fairview, Oklahoma, talking to a service provider she wanted to work with. She  apologized for not having business cards with her, then handed over her shop’s loyalty card instead. I looked over my shoulder and said out loud,…

    Read More Use your loyalty card as your business cardContinue

  • In a colorful room, a woman is offering instructions to two men seated at a craft table, preparing to pour their own candles.
    economic development | entrepreneurship | ideas | rural | trends

    Hands-on and experience-based businesses boost local economies

    BySmall Biz Survival March 17, 2025April 4, 2026

    Guest post by Jason Duff, founder of Small Nation Ever wanted to pour your own candle? Now you can right here in Downtown Bellefontaine! Triple Moon Designs in Bellefontaine, Ohio, recently added a new and exciting candle bar, offering a unique experience not typically seen in small towns. My team has had the chance to try it out…

    Read More Hands-on and experience-based businesses boost local economiesContinue

  • How to fill empty buildings: real world examples Deb Brown shared with Gowrie, Iowa
    community | economic development | rural

    How to fill empty buildings: real world examples Deb Brown shared with Gowrie, Iowa

    ByDeb Brown July 25, 2023July 7, 2023

    I attended the Chamber Dinner in Gowrie, Iowa and talked about small town ideas they could use. It was my pleasure to spend a couple of days there. This article talks about small town ideas for the community and by the community. Got empty buildings? Every small town has empty buildings and empty lots. Gowrie…

    Read More How to fill empty buildings: real world examples Deb Brown shared with Gowrie, IowaContinue

  • A sign says "Discover Downtown Westbrook, a Main Street America community." Diverse people are walking on sidewalks in a New England historic downtown business district.
    economic development | rural | workforce

    Eye-popping Main Street employment stat

    ByBecky McCray July 13, 2023July 6, 2023

    Main Street districts employ almost as many people as Amazon Hannah White, Interim President and CEO of Main Street America, dropped this little statistic at the Main Street Now National Conference in Boston in 2023. Designated Main Street Districts in the US include over 1.1 million jobs, almost as many people as Amazon. Amazon’s approximately…

    Read More Eye-popping Main Street employment statContinue

  • Slide text: Times are changing. Putting new destinations on the map: rural towns, countryside, and back to cities. A domestic rediscovery. Blended travel creates longer stays and workcations. Brighter light on wellness.
    economic development | entrepreneurship | rural | tourism | trends

    Rural tourism trends say small towns are still cool

    ByBecky McCray March 27, 2023March 23, 2023

    But you already knew that Tourism Currents, experts on social media for tourism, wrote about 5 travel trends to blog about right now, and there’s a lot for rural communities to latch onto there. 1) Wellness Travel Sheila says, “where people can go to relax, detox, relieve stress, get a massage and spa treatments, eat…

    Read More Rural tourism trends say small towns are still coolContinue

  • Paula Jensen
    community | economic development | rural

    Has your community made negativity a habit?

    ByPaula Jensen July 6, 2022July 5, 2022

    Living in a small town, we are often inclined to see change in our community as a threat to ourselves and our way of life. When we feel threatened by change, uncertainty rears its ugly head and our negativity often takes over. We say things like “What’s wrong with the way we’ve always done it?”…

    Read More Has your community made negativity a habit?Continue

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