You know I’m a big fan of answering customer questions. That’s been part of my marketing advice for 10 years now. Should I blog for my small business? Yes, answer customer questions Talk less about you, more about them Top small business blogging questions answered But there’s a deeper layer to serving your customers. […]
How restaurants can market each other in small towns
I loved this restaurant marketing idea from the Texas Downtown Association: Collaborative Marketing for Local Restaurants In order to compete with new chain restaurants, a group of Longview restaurateurs decided to band together to form a local marketing collective to help encourage people to “Chews Longview”. The marketing campaign urges people to support local […]
The easiest way to podcast is from your phone
Podcasting is a powerful way to build a connection with people. They hear your voice and feel like they get to know you. The problem with podcasting is it seems like a big hassle. You’re going to need equipment like a good mic, software to record and edit your audio, and some way to host […]
My Small Business has a Social Media Presence. Where are the Clients?
I have taken the plunge and have gotten into social media. Now what? Is this what you are thinking? Does the “Field of Dreams” syndrome, build it and they will come, drive your effort? If only it were that easy. Part of getting followers to your online efforts requires you to be regular in posting. […]
