Seems like there’s been a lot of retirements announced in my small town newspaper lately. There’s usually an ad giving a profile of their career, their smiling photo, and details of the retirement reception. As I read the latest one, I thought it seemed like a shame. Here was the story of a well-qualified person,…
What’s being said about your small business online? Many small business owners have made the decision to not get involved in the growing social media trend. Their reasons include: the time or money it takes; don’t understand it; doesn’t seem necessary; or their customers aren’t using it. Avoiding the online world is the wrong path…
Guest post by H. E. James, MBA Marketing a rural business is never easy. Standing out from the crowd of larger businesses with bigger budgets isn’t easy, but social media has made the marketing world a much smaller place. At the same time, it may feel that there are too many social media platforms to…
Your fellow reader Rhonda Howell asked for tips, tricks, and sound advice for podcasting. Since I’ve dabbled with podcasting on and off since 2006, I wanted to offer my opinion on some basics. Step 1. Know what you want to say. Have a purpose for your podcast. Write down the reason you’re creating a podcast. What…
Do you have a paper brochure for a walking tour? or barn quilt tour? or driving tour? Here are seven ways to take that same tour, reach new potential visitors, and make your tourism website easier to find in searches. See, different types of people visit different places online. So every different way you can post your…
Dean Abbott @DeanAbbott told me (on Twitter, of course) that he was thinking about how to drive engagement and draw a bigger audience on Twitter. I gave a few suggestions that might be helpful for you, too. Follow smart people. They are more interesting to engage with and easier to learn from. Watch for the…
TweetFolkTours all the talk in rural Norfolk County Businesses, organizations learning the power of social media to get the word out Guest Post by Gregg McLachlan Rural earned marketing on steroids. That’s probably the best way to sum up the TweetFolkTours, a new social media initiative now taking rural Norfolk County, Ontario (pop. 60,000), Canada…
Don’t see the video? Click here to view it online. A social media tip useful for any organization with members: cultivate your online champions. Includes a case study of how Leslie McLellan did it in Lake Arrowhead, California. Some folks pointed out that tweets and sample posts on paper aren’t easy for people to type…
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