You’ve seen the stories, “Build Your Business with No-Cost Marketing.” This headline has been used many times, most recently when talking about social media. We want such things to be true. Yet, we also know the reality – there is a cost to everything. It may not be a cost in dollars, but instead, it […]
What small businesses can do with Facebook Live and other streaming video
Live streaming video provides you new ways to reach customers and promote your small business. Today’s tools include Facebook Live, Instagram and Snapchat Live Stories, Google Hangouts that stream live on YouTube, Periscope video that streams on Twitter, and even stolid old LinkedIn that will let you pipe in live video from your Facebook […]
Simple social media trick for small business: ask for requests
How can local businesses build more sales through social media? Just ask for requests, then answer them. Your fellow reader Julie Barr wrote in with this example she spotted: Hi Becky, I knew you would appreciate how our local liquor store took to social media to increase their business! Here’s what they did: The […]
Don’t wait until retirement to feature your people
Seems like there’s been a lot of retirements announced in my small town newspaper lately. There’s usually an ad giving a profile of their career, their smiling photo, and details of the retirement reception. As I read the latest one, I thought it seemed like a shame. Here was the story of a well-qualified person, […]
