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Post signs with your tourism hashtag where visitors will see them

By Becky McCray

This one is a simple idea that came up when I was visiting Cathlamet, Washington, population 553: Post your local hashtag where visitors will see it. The Cathlamet Chamber of Commerce does an awesome local photo contest. Most of the photo submissions come from locals. They use these on their annual events calendar and other […]

May 13, 2019 Filed Under: marketing, rural, social media, tourism Tagged With: hashtags, Instagram, marketing, online marketing, photography, rural, social media, Twitter

Book review: Celebrity CEO by Ramon Ray

By Becky McCray

The Celebrity CEO by Ramon Ray Summary: Community building in a way small town entrepreneurs can identify with. Good section on tools, and lots of timeless techniques.  The title sounds a bit grandiose to small town ears, but the way Ramon Ray talks about building community will sound very familiar. You are the face of […]

May 6, 2019 Filed Under: entrepreneurship, marketing Tagged With: book review, branding, Celebrity CEO, effective marketing, networking, Ramon Ray, small business, social media

Know your customers: What do they want to be good at?

By Becky McCray

  A few weeks ago, we talked about knowing your customers in order to help them answer questions they get asked. This week, get to know your customers better by thinking through what they want to be good at. What do your customers want to be good at? You help customers all the time. The […]

March 25, 2019 Filed Under: entrepreneurship, marketing, rural Tagged With: content marketing, effective marketing, entrepreneurship, marketing, online marketing, retail, service businesses, small business success, social media

SEO for voice search is different for rural small business

By Becky McCray

  For years, we’ve all worked on SEO, or Search Engine Optimization, to get our names out there and associated with specific words and phrases we knew our customers would type into a search engine to find us. Now that customers are saying their searches out loud, how does that change things? Today’s voice searches […]

January 28, 2019 Filed Under: entrepreneurship, marketing, rural, tech Tagged With: retail, rural, search marketing, seo, small business, social media

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