For years, we’ve all worked on SEO, or Search Engine Optimization, to get our names out there and associated with specific words and phrases we knew our customers would type into a search engine to find us. Now that customers are saying their searches out loud, how does that change things? Today’s voice searches […]
The TRUTH About No-Cost Marketing
You’ve seen the stories, “Build Your Business with No-Cost Marketing.” This headline has been used many times, most recently when talking about social media. We want such things to be true. Yet, we also know the reality – there is a cost to everything. It may not be a cost in dollars, but instead, it […]
Monitor Your Small-business Reputation
What’s being said about your small business online? Many small business owners have made the decision to not get involved in the growing social media trend. Their reasons include: the time or money it takes; don’t understand it; doesn’t seem necessary; or their customers aren’t using it. Avoiding the online world is the wrong path […]
Tapping into the Millennial Market
I recently had the opportunity to hear the keynote speaker, Megan Myrdal, at the ND Grocers Convention talk about connecting with the millennials. While her thoughts focused on food marketing to this group, her message is pertinent to anyone looking to tap this market. Millennials, according to Megan, are the largest cohort and encompasses people […]
