You’ve seen the stories, “Build Your Business with No-Cost Marketing.” This headline has been used many times, most recently when talking about social media. We want such things to be true. Yet, we also know the reality – there is a cost to everything. It may not be a cost in dollars, but instead, it […]
Monitor Your Small-business Reputation
What’s being said about your small business online? Many small business owners have made the decision to not get involved in the growing social media trend. Their reasons include: the time or money it takes; don’t understand it; doesn’t seem necessary; or their customers aren’t using it. Avoiding the online world is the wrong path […]
Tapping into the Millennial Market
I recently had the opportunity to hear the keynote speaker, Megan Myrdal, at the ND Grocers Convention talk about connecting with the millennials. While her thoughts focused on food marketing to this group, her message is pertinent to anyone looking to tap this market. Millennials, according to Megan, are the largest cohort and encompasses people […]
Good Marketing: Providing the WOW in a Routine Transaction
Last weekend I took our car in for a routine oil change. As expected the staff were friendly, the service quick, and everything was done right. They provided a comfortable lounge area while I waited with a big screen TV, coffee and water. Those were my expectations and they were all met. However, there is […]
