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Connecting With Your Customer

By Glenn Muske

Your customers are your business. Connecting with them means success or failure. How well does your business do in terms of connecting? You won’t find many answers in this column, but you will find lots of questions you need to think about. How do you connect with your customers? I suspect many of you have […]

July 6, 2016 Filed Under: rural, Small Biz 100, success Tagged With: customer satisfaction, customer service, customers, engagement, entrepreneurship, good management practices, management, retaining customers, small business

Good Marketing: Providing the WOW in a Routine Transaction

By Glenn Muske

Bicycles

Last weekend I took our car in for a routine oil change. As expected the staff were friendly, the service quick, and everything was done right. They provided a comfortable lounge area while I waited with a big screen TV, coffee and water. Those were my expectations and they were all met. However, there is […]

September 3, 2015 Filed Under: ideas, marketing, rural, success Tagged With: ambassadors, branding, effective marketing, engagement, experience, marketing, social media

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