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For easier social media marketing, fill in the blank

By Becky McCray

Sheila Scarborough and Leslie McLellan of Tourism Currents laid out a simple starting point for all your social media efforts. Good news: it’s as easy as filling in the blank. Fill in the Blank (Our company) is where (our customers) find (the thing we offer) with (this benefit) So all you have to do is […]

August 5, 2019 Filed Under: entrepreneurship, marketing, rural, social media, tourism Tagged With: branding, calendaring, destination marketing, effective marketing, entrepreneurship, Leslie McLellan, marketing small business, online marketing, planning, retail, service businesses, Sheila Scarborough, social media marketing, Tourism Currents

Post signs with your tourism hashtag where visitors will see them

By Becky McCray

This one is a simple idea that came up when I was visiting Cathlamet, Washington, population 553: Post your local hashtag where visitors will see it. The Cathlamet Chamber of Commerce does an awesome local photo contest. Most of the photo submissions come from locals. They use these on their annual events calendar and other […]

May 13, 2019 Filed Under: marketing, rural, social media, tourism Tagged With: hashtags, Instagram, marketing, online marketing, photography, rural, social media, Twitter

Know your customers: What do they want to be good at?

By Becky McCray

  A few weeks ago, we talked about knowing your customers in order to help them answer questions they get asked. This week, get to know your customers better by thinking through what they want to be good at. What do your customers want to be good at? You help customers all the time. The […]

March 25, 2019 Filed Under: entrepreneurship, marketing, rural Tagged With: content marketing, effective marketing, entrepreneurship, marketing, online marketing, retail, service businesses, small business success, social media

Effective Marketing

By Glenn Muske

Marketing

I am not a regular television watcher but happened to catch a “60 Minutes” episode recently (http://tinyurl.com/60Minutes-socialmedia). The episode focused on how influencers are marketing using social media. Although I follow and use several social media platforms to help reach small-business owners, most of this information was new to me. But it was not surprising. […]

August 16, 2017 Filed Under: marketing, rural, Small Biz 100, success Tagged With: marketing effective marketing, online marketing, small business, small business marketing, small business success, success

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