Summary: Community building in a way small town entrepreneurs can identify with. Good section on tools, and lots of timeless techniques.
The title sounds a bit grandiose to small town ears, but the way Ramon Ray talks about building community will sound very familiar.
- You are the face of your business.
- You’re part of a small community.
- Serve people like they matter to your whole network.
Of course, the section on online marketing tools will age as tools change, but half the book is spent setting out the timeless approach. Whether you’re serving a local market or getting beyond geographic limits, take your small-town sensibility with you.
Good stuff for rural entrepreneurs.
Find out more and buy it from The Celebrity CEO page.
Disclosure: Ramon Ray is my friend and sent me a copy of this book. I like the book, so I’m sharing it. Other friends have sent me books that I did not review because I didn’t find them useful enough to share.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.