How the Roofer Nailed Marketing Guest Post by Chris Brogan Let me tell you about an experience I had in a little diner in Lewiston, Maine. I sat at the counter of a busy Maine diner slinging breakfast to a crowd of mostly locals, it seemed. One guy a few seats away from me did…
Jim Katzman wrote a great article on Medium about creating swag that customers actually want. One of his tips was “Leverage Local Pride.” That got me thinking: Local products would make the best swag. Local products are easier Instead of designing a batch of custom pens or ordering another lot of logo coffee mugs, walk…
Sheila Scarborough and Leslie McLellan of Tourism Currents laid out a simple starting point for all your social media efforts. Good news: it’s as easy as filling in the blank. Fill in the Blank (Our company) is where (our customers) find (the thing we offer) with (this benefit) So all you have to do is…
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