How the Roofer Nailed Marketing

Guest Post by Chris Brogan

Let me tell you about an experience I had in a little diner in Lewiston, Maine.

I sat at the counter of a busy Maine diner slinging breakfast to a crowd of mostly locals, it seemed. One guy a few seats away from me did roof work. I know this because over the course of my meal, maybe eight different people interrupted him to ask him to check out a job they had in mind for him.

I couldn’t ignore any of this, so I asked, “I don’t want to interrupt, but you sure are getting a lot of business just sitting here at the counter. You don’t advertise or anything, do you?”

“Nope,” he said, pushing some eggs into his mouth and chewing for a little. “I come here for breakfast and lunch every single day they’re open. And every day, someone asks me if I can look at a job. Easy as that.”