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How the Roofer Nailed Marketing
Guest Post by Chris Brogan
Let me tell you about an experience I had in a little diner in Lewiston, Maine.
I sat at the counter of a busy Maine diner slinging breakfast to a crowd of mostly locals, it seemed. One guy a few seats away from me did roof work. I know this because over the course of my meal, maybe eight different people interrupted him to ask him to check out a job they had in mind for him.
I couldn’t ignore any of this, so I asked, “I don’t want to interrupt, but you sure are getting a lot of business just sitting here at the counter. You don’t advertise or anything, do you?”
“Nope,” he said, pushing some eggs into his mouth and chewing for a little. “I come here for breakfast and lunch every single day they’re open. And every day, someone asks me if I can look at a job. Easy as that.”
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Chris Brogan is President of Chris Brogan Media and founder of the StoryLeader™ system. He is a business advisor helping with digital marketing and sales strategies, and the New York Times bestselling author of 9 books and counting. Learn more at chrisbrogan.com
