By Chris Brogan I’m originally from Maine. Accents up there come through the nose. Most famously, people from Maine are supposed to say “Ayuh” when we mean “yes.” Midway through high school, I moved to Massachusetts, where you lose the nasal thing, but you also lose all “r’s” from conversation. “It’s hahd to sound […]
Getting local businesses to cooperate with you: Shop Hopping Around Brownsville
Getting local businesses to cooperate can be a challenge in any small town. Everyone is busy in their own business, and few have time to dedicate to working with other businesses. Whether it’s a formal project put on by a group like the Chamber of Commerce or an informal get-together, there are big benefits […]
Shop Indie Local adds a new twist to tired Buy Local campaigns
Shop Indie Local summary: Shop Indie Local campaign website This campaign’s advantage: Usable year round, adaptable to local events and needs, not just a single day “Indie” message is resonating well right now, better than plain “local” campaigns Share the right message: People already think they want to shop local, just need a timely […]
For easier social media marketing, fill in the blank
Sheila Scarborough and Leslie McLellan of Tourism Currents laid out a simple starting point for all your social media efforts. Good news: it’s as easy as filling in the blank. Fill in the Blank (Our company) is where (our customers) find (the thing we offer) with (this benefit) So all you have to do is […]
