Empty space is an enemy of small town retail stores. Empty shelves and empty space make customers think you don’t have much to sell. They already think you don’t have much because that’s the stereotype of small town stores. You can combat this perception easily: fill all empty space, floor to ceiling. Secret: You […]
What hours should a retail store be open in a small town?
Setting business hours is a big mess. In our Survey of Rural Challenges, small business owners told us that trying to be open later hours with no success was their number one challenge, two years in a row. When Deb Brown and I did our Q&A session on The Future of Retail, several people asked […]
Want more young families to shop downtown? Consider family parking
We want our downtowns and our retail stores to be welcoming for all kinds of customers. We’re especially interested in bringing young families downtown for shopping and for special events. To do that, we have to think from their perspective about what keeps them from coming downtown. Their answers might surprise you. Jennifer Carlson […]
How independent retailers can trick Alexa, Siri, and Google Home to capture orders from local customers
People are happily using smart voice assistants more than ever. You know their names: Alexa, Siri, Google, Cortana. It’s so easy (and fun!) to just say what you want, and your magical assistant orders it for you. Then it shows up at your doorstep, and you’re living in the future! This isn’t great for […]
