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From Finance to Creativity: A Journey to Building an Experience-Based Business in Bellefontaine

By Jamie Beasley

A young girl carefully pours her own candle.

In today’s fast-paced world, many individuals find themselves stuck in careers that fail to ignite their passions. For some, the journey to rediscovering creativity can lead to unexpected and fulfilling paths. This is the story of one such entrepreneur who transitioned from a corporate finance job to creating a vibrant experience-based business in downtown Bellefontaine. […]

April 7, 2025 Filed Under: economic development, entrepreneurship, rural, success, trends Tagged With: building a business, entrepreneurship, events, experience economy, retail, rural, shop indie local, shop local, shop small, small business success, take small steps

Will trendy axe throwing and escape room businesses last? More experience-based retail: the Hat Bar

By Becky McCray

An old book spine says, "You can't escape"

Continuing the discussion on experience-based businesses, what happens after everyone in town tries it? Do these businesses go away? Sheila Scarborough posed the question this way: How do all these axe-throwing and escape room places think they’re going to stay in business past a few years? Main Street Expert Jackie Wolven weighed in: In a […]

March 31, 2025 Filed Under: entrepreneurship, ideas, marketing, rural, survivors, trends Tagged With: building a business, experience, experience economy, retail, rural, shop indie local, shop local, shop small, small business success

Hands-on and experience-based businesses boost local economies

By Small Biz Survival

In a colorful room, a woman is offering instructions to two men seated at a craft table, preparing to pour their own candles.

Guest post by Jason Duff, founder of Small Nation Ever wanted to pour your own candle? Now you can right here in Downtown Bellefontaine! Triple Moon Designs in Bellefontaine, Ohio, recently added a new and exciting candle bar, offering a unique experience not typically seen in small towns. My team has had the chance to try it out […]

March 17, 2025 Filed Under: economic development, entrepreneurship, ideas, rural, trends Tagged With: economic development, entrepreneurship, experience, experience economy, guest post, rural, shop indie local, shop small, small business, small towns

TREND 2025: Retail’s Big Split: what small town retailers can do now

By Becky McCray

A few people shopping in an attractive retail store in refurbished downtown building.

Remember the Retail Apocalypse around 2017? In a media interview this week, I brought up that it was actually Retail’s Big Split, not an apocalypse, and it’s ongoing. The reporter asked me to explain, so here’s my update for today’s retail landscape.   “Everything gigantic in American life is about to get smaller or die.” […]

December 11, 2024 Filed Under: Best of, entrepreneurship, marketing, rural, shop local, Survey of Rural Challenges, trends Tagged With: experience economy, retail

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