Remember the Retail Apocalypse around 2017? In a media interview this week, I brought up that it was actually Retail’s Big Split, not an apocalypse, and it’s ongoing. The reporter asked me to explain, so here’s my update for today’s retail landscape. “Everything gigantic in American life is about to get smaller or die.” […]
Make a “What to do in…” Pinterest Board
— How many times have you heard it? Someone lamenting, “There’s nothing to do here!” Worse yet, hearing someone tell visitors that. “What is there to do around here?” “Nothing, really. I don’t know.” Enough with that. Let’s give people an easy way to answer, and let’s do it the Idea Friendly way. Make a […]
Empty Building idea: Make a Zen-like space for your people
Steal this healing and calming idea for your downtown! At the Main Street Now Conference in Boston, I joined a trolley tour of the six Dorchester Main Streets. We got a chance to walk through The Guild‘s expansive building. While this space is only one of many projects of The Guild, it was the one that […]
What small town businesses can do during events to capitalize on the extra people
Guest post by Jeremy Zeller Do your homework – WHO WILL BE ATTENDING the event? Cater to that audience. Families, College students, Car enthusiasts, Cosplay…yes, even them. If you do not want to keep your store open, set up a SIDEWALK STAND or TABLE and sell there. An assortment of products and swag to just […]
