Rather than sitting at a booth all evening, Haley, Jamie and Karlie from Umpqua Bank walked around and made people happy during the First Thursday event in downtown Colfax, Washington.
When you hold events downtown, the businesses that aren’t located downtown sometimes feel left out. There’s one bank not in downtown, that figured out a great way to participate in the First Thursday fun in downtown Colfax, Washington.
They could have done what other groups are doing and set up a booth on the sidewalk and handed out their advertising items and talked to people. They were smart, though, and didn’t do a booth. They went mobile.
The bank has an insulated cooler. They filled it with ice cream bars, popsicles and frozen treats. Then they put it on a wagon and pulled it around the event, handing out cool goodness.
Was it effective advertising for their business? I can’t say, but I can tell you it was effective community building.
Here’s your assignment: figure out how you could be a part of the next downtown event by going mobile.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Tip for better pop-ups and shed businesses - December 5, 2021
- Small town business idea: cat grooming - November 15, 2021
- Community engagement planning: old way vs. Idea Friendly way - October 3, 2021
- Boost your maker economy with a “Made in” day - September 17, 2021
- How a ghost town made something from nothing with a folk festival - September 3, 2021
- Rural business idea: sell foraged fruits and more - August 3, 2021
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
