If you believed me that the distraction IS your business now, then you might be thinking about events. You want to bring more life and activity to the area around your business, but big events are a big pain. Let’s do some tiny events instead. They’re a small pain, but a lot of fun.
- Recruit anyone who gives lessons to hold a student performance (could be music, dance, martial arts, drama, writing, language, anything!) Students bring families, instant crowd
- Bring games, tables and chairs and hold a game night (board games, card games, dominoes, legos, you name it)
- Bring beach chairs and umbrellas and pretend you have a downtown beach (play beachy summer music for bonus points)
- Hold a tasting or sampling from any local winery, food business, or even cooking classes
- Pop-up card table sized businesses (see our pop-up fair instructions here)
- Read poetry or start community conversations on any topic you like (poetry slam?)
In a small town, you can’t wait for someone else to create the events and bring the people. Do one of these next week. Then try it again. Of course it will start small, with only a few people. Keep going. Spread the word. See what happens. Enjoy the process.
Not working out? Try a different one. Keep testing and improving.
Where can you do it?
- Inside your business
- In your parking lot
- On nearby empty lots
- In pocket parks
- In a nearby empty building
- In a roofless building
You can see that this is Idea Friendly in action, right? It’s Taking Small Steps because it’s a mini-event. It’s Gathering Your Crowd because you’re publicly spreading the word about bringing life and activity downtown. And it’s Building Connections as you give people new chances to talk to each other.
When I shared this in my weekly email A Positive View of Rural, more ideas came back from readers.
LOVE #3, the beach party. We hosted one in our little cafe in a town of under 100 (Cope, CO – we were the biggest (usable) building besides the church) years ago. Kiddie wading pools, beach balls, Hawaiian shirts, fun foods and grownup-kid friendly drinks, in the middle of a snowstorm. It was so much fun, and it broke up winter boredom.
Game night: the bitty community of Butte ND with 40 people +/- hosts community coloring afternoon with those fancy coloring books. Nearly everyone goes.
One of my neighbors organized pop up popsicle parties for our neighborhood the past two summers. Everyone just brought their favorite flavors and stashed them in big coolers. We all met at one intersection, and it was a great time. Neighbors reconnected, the little kids made new friends, and no organization was required other than sending out the invites by email. It looks like this might expand in late November with a pop up hot chocolate party.
- Want more public attendance at your events? Make sure your signs include this specific phrase - February 18, 2019
- Who’s asking your customer questions? - February 11, 2019
- How restaurants can market each other in small towns - February 4, 2019
- SEO for voice search is different for rural small business - January 28, 2019
- What businesses would work in a small town with empty land - January 21, 2019
- Two 2019 small business trends that are good for small towns - January 14, 2019
- Small towns as testing grounds for future technology - December 31, 2018
- Empty building ideas: Art gallery in the windows - December 24, 2018
- What is holding us back? Why does every project take so long in small towns? - December 3, 2018
- Control your business holiday lights with smart home tools - November 19, 2018