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Know your customer: Who’s asking them questions?

By Becky McCray

Answering customer questions is a great start, but there’s another level to the conversation. Photo by Becky McCray.

 

You know I’m a big fan of answering customer questions. That’s been part of my marketing advice for 10 years now.

  • Should I blog for my small business? Yes, answer customer questions
  • Talk less about you, more about them
  • Top small business blogging questions answered

But there’s a deeper layer to serving your customers. It’s not just about the questions they would ask you. It’s about the questions that people ask your customers.

Help your customers answer
the questions that other people ask them.

This does involve thinking like your customer, maybe even talking to customers to learn more. When customers make any kind of purchase from you, what kind of questions might people ask them? And how can you help them answer?

A friend of mine is in the hunting business. One of the most common questions that people ask his customers is, “What happens to the meat?” So he wrote an email explaining how careful they are with the meat to be sure every scrap is usable and used. It’s the kind of story customers can hang onto.

If you’re a tax accountant, what questions might people ask your customers? Let’s brainstorm a few:

  • How did you pick your accountant?
  • What does an accountant even do for you?
  • How do you afford an accountant?

Where should you publish these answers?

A customer email newsletter is the perfect tool for this. It’s personal. Customers can save your smart answers to refer back to, and they can forward them to others.

Another great place to post them is on your blog or website. Your potential customers might be searching for answers right now.

Want to see more examples? Just ask in the comments, and we’ll work on ideas together.

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  • About the Author
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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
  • Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
  • In an economic crisis, spend your brainpower before your dollars - November 25, 2020
  • Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
  • How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
  • The Idea Friendly Method to surviving a business crisis - October 6, 2020
  • Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
  • Cheap placemaking idea: instant murals - September 11, 2020
  • Refilling the rural business pipeline - July 7, 2020
  • Huge vacant buildings: grants to renovate? - June 9, 2020
  • Economic self defense for small towns  - June 7, 2020

February 11, 2019 Filed Under: entrepreneurship, marketing, rural, social media Tagged With: email marketing, marketing, retail, service businesses, small business

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Comments

  1. Joann Schissel says

    February 21, 2019 at 7:53 am

    Thank you for this article. So many marketers proclaim that you have to know your customer but lack concrete examples of exactly how to do that. You’ve done a great job with this example.

    • Becky McCray says

      February 24, 2019 at 12:34 pm

      Thanks, Joann. I’ve added “Know your customer” to the headline now so more folks can find this article.

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