Post extensively on social channels, and pin your hours post to the top of your page Your small business has times when you need to change your hours either for holidays, staff issues or (my favorite) extending into evening hours. How do you retrain your customers so they notice the change? Let’s look at a […]
TREND 2025: Retail’s Big Split: what small town retailers can do now
Remember the Retail Apocalypse around 2017? In a media interview this week, I brought up that it was actually Retail’s Big Split, not an apocalypse, and it’s ongoing. The reporter asked me to explain, so here’s my update for today’s retail landscape. “Everything gigantic in American life is about to get smaller or die.” […]
Make a “What to do in…” Pinterest Board
— How many times have you heard it? Someone lamenting, “There’s nothing to do here!” Worse yet, hearing someone tell visitors that. “What is there to do around here?” “Nothing, really. I don’t know.” Enough with that. Let’s give people an easy way to answer, and let’s do it the Idea Friendly way. Make a […]
New sidewalk sales idea: Sell through the fence
In the small town of Duck Lake, Saskatchewan, Marilyn Pope Francis ran a restaurant with a fenced patio for tables and chairs. She set up hot serving dishes and a cold drinks station in the gazebo to serve customers. Here’s the part where we learn that Marilyn is a low-key business genius. Next to […]
