Skip to content
  • Survey of Rural Challenges
  • Small Town Speaker Becky McCray
  • SaveYour.Town
Small Biz Survival

Small Biz Survival

The small town and rural business resource

Small town main street
  • Front Page
  • Latest stories
  • About
  • Guided Tour
  • Subscribe
  • Privacy Policy
  • Contact
  • RSS
Small Biz Survival

The small town and rural business resource
  • Hands on a laptop, working
    entrepreneurship | marketing | mistakes | rural

    Check your small business website for outdated pandemic changes, missing info

    ByBecky McCray January 31, 2023

    My friend Rob just told me he was checking out a local fitness place. He was interested until he saw their website included some pandemic-related changes that probably aren’t still true, like canceled classes and limited hours. Since he doesn’t know for sure, he moved on to looking into a different place. This is a…

    Read More Check your small business website for outdated pandemic changes, missing infoContinue

  • Screenshot of Google's Marketing Kit for local businesses. Text says, "Free stickers, posters, social posts, and more from your Business Profile on Google". Graphic shows a sticker that says, "review us on Google"
    entrepreneurship | marketing | rural | tourism

    Local reviews on Google Maps drive enduring value

    ByBecky McCray December 17, 2022December 26, 2022

    While they were pointing out HipCamp to us, our friends at Marketing Delmarva also brought up the enduring power of Google Local reviews and photos. (I added the bold for emphasis.) If you love a local place, put it on Google. Following our first pick-your-own experience at said blueberry world, while sitting in the car in…

    Read More Local reviews on Google Maps drive enduring valueContinue

  • There's still time to Shop Indie Local, the Santa Cat says
    entrepreneurship | marketing | rural | shop local

    Holiday 2022 marketing: Tell your founding story

    ByBecky McCray December 1, 2022November 16, 2022

    We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor. Let’s do a throwback. Tell your founding story.  How did your business come into being? How were you founded? Who was…

    Read More Holiday 2022 marketing: Tell your founding storyContinue

  • Tis the season to Shop Indie Local
    entrepreneurship | marketing | rural | shop local

    Holiday 2022 Marketing: Tell your customers’ stories

    ByBecky McCray November 30, 2022November 25, 2022

    We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor. Your customers matter a lot to you. And they have great stories. Now, the story doesn’t even have to be related…

    Read More Holiday 2022 Marketing: Tell your customers’ storiesContinue

  • There's still time to Shop Indie Local, the Santa Cat says
    entrepreneurship | marketing | rural | shop local

    Holiday 2022 Marketing: Introduce your people

    ByBecky McCray November 29, 2022November 25, 2022

    We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor. This week, introduce one of your people, the people who work for you or work with your customers. If you’re the…

    Read More Holiday 2022 Marketing: Introduce your peopleContinue

  • It's the Most Wonderful Time to Shop Indie Local
    entrepreneurship | marketing | rural | shop local

    Holiday 2022 Marketing: Share your holiday traditions

    ByBecky McCray November 28, 2022November 16, 2022

    We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor. Plan this one ahead: Share your holiday traditions Customers are busy beyond belief during the holidays. Rather than talk about your…

    Read More Holiday 2022 Marketing: Share your holiday traditionsContinue

  • entrepreneurship | marketing | rural | shop local

    Holiday Marketing 2022: Support your service businesses

    ByBecky McCray November 22, 2022November 16, 2022

    We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor. Be thankful for the local businesses that help you do business. Think about all the other businesses you rely on. Who…

    Read More Holiday Marketing 2022: Support your service businessesContinue

  • entrepreneurship | marketing | rural | shop local

    Holiday 2022 marketing: Giving Tuesday is November 29

    ByBecky McCray November 21, 2022November 8, 2022

    We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor. Giving Tuesday – share your favorite causes. More than just another shopping day, Giving Tuesday is a movement. Our ultimate goal…

    Read More Holiday 2022 marketing: Giving Tuesday is November 29Continue

Page navigation

Previous PagePrevious 1 2 3 4 5 6 … 62 Next PageNext

Howdy!

Glad you dropped in to the rural and small town business blog, established in 2006.

We want you to feel at home, so please take our guided tour.

Meet our authors on the About page.

Have something to say? You can give us a holler on the contact form.

Want to search our past articles? Catch up with the latest stories? Browse through the categories? All the good stuff is on the Front Page.

The Best of Small Biz Survival

TREND 2025: Retail’s Big Split: what small town retailers can do now

99% of the best things you can do for your town don’t require anyone’s permission

Get started as an outdoor outfitter without breaking the bank

How to get customers in the door of small town and rural retail stores

Read more of the Best of Small Biz Survival

Partners

We partner with campaigns and organizations that we think best benefit rural small businesses.

Logo with "Shop Indie Local"
Graphic of US currency with the text Move Your Money, bank local, invest local
Multicolor logo with text that says "Global Entrepreneurship Week"
Save Your Town logotype

Copyright © 2006–2026 Becky McCray • Site by Webdancers

  • Front Page
  • Latest stories
  • About
  • Guided Tour
  • Subscribe
  • Privacy Policy
  • Contact
  • RSS
  • Survey of Rural Challenges
  • Small Town Speaker Becky McCray
  • SaveYour.Town