We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach.
Learn more from AMIBA, the Shop Indie Local lead sponsor.
Your customers matter a lot to you. And they have great stories. Now, the story doesn’t even have to be related to what you do. It can be anything amazing or interesting about them. It’s a great excuse to get to know customers a little better.
IMPORTANT: Ask your customer for permission to share their story and photo. Don’t surprise them by talking about them publicly without permission.
Deb Brown browsing in a Galveston, Texas, store. Photo by Becky McCray
What can you share about your customers?
- What do they do for work, studies or profession?
- Who is in their family?
- What’s interesting about them?
- What causes matter to them personally?
Bonus points: Do it live!
Why not tell your customer’s story in a quick live video on Facebook, Instagram, SnapChat or TikTok? Maybe even invite them to join you, like a mini-interview.
Save that video, then post it to your website or other social channels.
Multiply it: Like and share
While you’re online, look up your local business buddies. See if they have posted their mini-stories yet. When you find them, like and share them!
You can do as many of these customer mini-stories as you like!
See the whole series:
Read all our articles in our Shop Indie Local series.
Learn more from AMIBA, the Shop Indie Local lead sponsor.
Reprint or share this article:
Shop Indie Local is our group theme for holiday marketing this year. You have my permission to forward these articles to your local retailers, merchants association, chamber of commerce, downtown development group or any one else you think would benefit from them. All you need to do is list the author as Becky McCray of SmallBizSurvival.com and then let me know who you are sharing with.
- About the Author
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
