Small Biz Survival

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Holiday 2022 Marketing: Introduce your people

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We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach.

Learn more from AMIBA, the Shop Indie Local lead sponsor.

There's still time to Shop Indie Local, the Santa Cat says

This week, introduce one of your people, the people who work for you or work with your customers. If you’re the only one in your business, introduce yourself!

Start with their names. Think about how you know a lot of people by sight, but you don’t know their name. Or that terrible feeling when you should know their name, but can’t think of it! Introducing your people helps your customers get to know them.

  • What do they like to do off hours?
  • Who is in their family?
  • What’s interesting about them?
  • What causes matter to them personally?

IMPORTANT: Ask their permission first. Don’t surprise people with this.

A busy retail store with diverse women shopping and working.

People make stores into special places. Photo by Deb Brown.

Bonus points: Do it live!

Why not introduce your people in a quick live video on Facebook, Instagram, SnapChat or TikTok? 

Save that video, then post it to your website About page.

Multiply it: Like and share

While you’re online, look up your local business buddies. See if they have posted their mini-stories yet. When you find them, like and share them!

You can do as many of these people mini-stories as you have people!

See the whole series:

Read all our articles in our Shop Indie Local series.

Learn more from AMIBA, the Shop Indie Local lead sponsor.

Reprint or share this article:

Shop Indie Local is our group theme for holiday marketing this year. You have my permission to forward these articles to your local retailers, merchants association, chamber of commerce, downtown development group or any one else you think would benefit from them. All you need to do is list the author as Becky McCray of SmallBizSurvival.com and then let me know who you are sharing with.

About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

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