Guest post and photo by Debbie Saviano NO GUESSWORK Here! You know exactly what you’re getting! Great burgers and a relaxed boozy atmosphere. Small town businesses have a way of getting to the point. The name is the claim. About the author Debbie Saviano helps people learn how to use LinkedIn, online courses and social…
Marketing tip: keep signs up year-round even if you’re a seasonal business. When I toured several small towns in Washington and Idaho with the Inland Northwest Partners, I noticed many part-time and seasonal businesses did not have signs up during their off season. In the town of Deary, Idaho, (population 500) there is a wine…
Fewer and fewer kids learn to read and write in cursive, so it’s time to stop ordering business signs with cursive or script lettering. You might have seen the memes and jokes. Someday all us old people will use cursive as secret code. But you might not have thought about how this applies to your…
“If you build it, they will come” may work in the movies. But for small businesses, it is a myth. People will only come if they know you exist and they know where and how to find you. You would think that finding a business today is pretty easy given the mapping apps available and…
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