People need a compelling reason to leave their homes and come experience your business with you. This feels like a very heavy lift. . You’re supposed to be exciting enough to pull people away from their phones, their families and the comfort of online shopping. You’re competing with everything else demanding their attention. Here’s the […]
My Local Newspaper Wouldn’t Hire Me, So I Started My Own–Online
Guest Post by Micah Choquette Owner, Editor and Author of the Sapulpa Times, Sapulpa, Oklahoma, population 20,000 Angrily, I hit “Send” on the message, certain that I was burning a bridge by doing so, but at this point, I didn’t care. It was 2015 and I had just spent far too long chasing a deal with […]
Small town, big company: Ditch Witch
How do utility lines get underground? Everything from water, sewer, cable, fiber optic, phone lines, natural gas and even electric lines have to be laid under streets, through yards and beneath buildings. Those lines are laid using a trenching machine. That type of equipment, and an entire industry of manufacturing it, was invented in the […]
Small town, big company: Jiffy Mix
If you live in the US, I’ll bet you have a Jiffy Mix in your kitchen cabinet right now. I have three. I counted. Even if you don’t, surely you recognize the iconic blue boxes with their simple branding, even though Chelsea Milling Company doesn’t spend a dime to advertise them. Chelsea, Michigan, is […]
